Disparate

A bilingual blog on disparate subjects. Un blogue disparate bilingue.

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Archive for October 3rd, 2006

The Future Is Non-Linear

Posted by enkerli on October 3, 2006

In this movie, the audience picks the scene | CNET News.com

Non-linear narratives are among the favourite concepts of several post-modernist scholars. The online world in which we live certainly makes non-linearity quite apparent, often equating it with freedom. There’s also a playful dimension here. Although such a movie is quite different from “Choose your own adventure” gamebooks (what we knew, in French, as «livres dont vous êtes le héro»), there’s a clear connection between a non-linear movie and those games/narratives.

Does sound like an interesting project. The film’s website explains some of the technical details (including the fact that it can’t be played on Mac OS X computers).

Posted in freedom, movies | Tagged: , , , , , , , | No Comments »

Shameless (But Funny) Plugs

Posted by enkerli on October 3, 2006

Speaking of book promotion

The Borowitz Report: Hugo Chavez Endorses Borowitz’s Book

Classic Borowitz humour used for his own profit. Makes sense. Funny ads work.

Posted in books, humour | Tagged: , , | No Comments »

Effective Advertising

Posted by enkerli on October 3, 2006

Promotional video on Dan Levitin’s book:


YouTube - This Your Brain On Music: Punk

About the title of my new book: Most people born before 1984 or so and raised in the U.S. remember a PSA (public service announcement) that ran for many years as part of the government’s “say no to drugs” campaign. In that ad, which has been parodied many times from “Married With Children” to Weird Al Yankovic, a man holds up a single egg and says “This is your brain.” he then cracks it onto a frying pan and as it cooks, he says “this is your brain on drugs. . . any questions?”

The title of my new book is a nod to that old Reagan-era ad, because of new research that shows that music activates many of the same pleasure centers as drugs do. Also, there is lots of new research on how people use music in their everyday lives; many people use music for mood-regulation, and for self-medication. We use music the way we use drugs such as caffeine and alcohol - to help us get out of bed in the morning or finish an exercise workout, to calm us after a stressful day, or to ease social interactions. As a fan once told Joni Mitchell, “before there was Prozac, there was you.”

Posted in Spoofs, YouTube, advertising, music | Tagged: , , , , , , | 1 Comment »

Burning Hops

Posted by enkerli on October 3, 2006

CNN.com - Beer drinkers beware: 4 percent of U.S. hops crop burns - Oct 3, 2006

No mention of which hop varieties were present but it sounds as if these hops were meant for macro-breweries like Anheuser-Busch. Which means that the price of hops might increase a bit. Because consistency is extremely important for those macro-breweries, they can’t simply start brewing less hoppy beers. Those huge breweries are already having a relatively tough time so even though they will easily overcome this problem, it is sad (though not devastating) news for them.
One advantage craft brewers have is that they can easily adapt to changing conditions. In fact, that’s how many beer styles have sprung up and it’s part of what makes craft beer so interesting.

Posted in Beer, craft beer, mega-breweries | Tagged: , , | No Comments »