Product Differentiation
Posted by enkerli on November 13, 2007
A chart meant to show the merits of Participatory Culture’s Miro video platform over a competing product from Joost.
Miro vs. Joost - Head to Head Comparison
Interesting approach. After the obligatory feature and content comparisons, details about the organizational structure for Participatory Culture (creators of Miro) and Joost N.V. (creators of the Joost program, with links to Skype and Kazaa). Even the “technological” comparison focuses on Miro’s openness.
It seems that social and cultural factors may be important for folks at Participatory Culture. Seems like members of their target audience should care about enterprise size (11 people for Miro vs. 100 for Joost) and about connections to the Open Source community (Participatory Culture is claiming that Joost uses Open Source without making its own source code available). However, this chart makes it a bit difficult to distinguish statements about these factors from typical marketing hype.
This entry was posted on November 13, 2007 at 19:40 and is filed under Digital Life, geek culture. Tagged: development models, free market economy, generating goodwill, hype, hyperbole, invisible hand of the market, Joost, marketing speech, Miro, online television, Open Source Movement, open-source, participatory culture, source openness, target audiences, underdog, video platform. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
