Swiss Made Smiling
Posted by enkerli on May 21, 2008
Swiss Smile
Viral marketing at its best.
The video works well at exactly the task it was set up to accomplish.
The song is my new theme song. Downloaded the sound file and would play it in a loop if I had a portable media player.
I love the mission, the concept, the song, the video, the logo, the lyrics, the people, the humour.
The only problem I have is that the t-shirt is too expensive for me and I would really love to wear it and make the whole thing even more viral.
To be perfectly honest, the video moved me. It filled exactly the spot it had to fill.
Random acts of kindness.
This entry was posted on May 21, 2008 at 12:44 and is filed under A, Switzerland, YouTube, friendliness, friendship, fun, playfulness, pleasure, plogue, shameless plug. Tagged: cognitive theories, contagious smiling, Euro 2008, football, government programs, hosts, humour, like-minded people, mind opener, open minds, open-mindedness, opening minds, Random acts of kindness, Reggae, solidarity, songs, Swiss music, Swiss Reggae, Swiss Smile, Swiss smiles, t-shirts, theme song, videoclips, viral marketing, welcoming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
May 22, 2008 at 22:10
I had no idea the folk music of Switzerland was so similar to reggae. This is something Gilroy completely missed in The Black Atlantic.
You’re right AE, it’s pretty dang charmin’.
May 22, 2008 at 22:19
@Carl And, it turns out, the singer is half-Swiss, half-Quebecker. Like yours truly.
May 23, 2008 at 09:51
Lucky you, to be so easily apportioned!
May 23, 2008 at 10:04
@Carl Of course, both halves cover more complex realities (Italians, Scots, etc.). But a benefit of not being a U.S. citizen is to be able to pick the ingredients we want from the mixed salad.