An interesting concept and a fairly good article on the benefits of starting from very small ideas. It connects with a lot of different things, like innovation, maybe because it's so simple (in a useful way). A bit like “baby steps” on both cognitive and social levels. Reminds me of Chowhounds and the SBM (slightly better muffin) idea. And because it focuses on idea generation, it makes me think of Gotlib's «homme à idées» (“Idea Man”) in a volume of the famous Rubrique à brac series (volume 3?).
If more academics could think like this. Medici Effect, anyone?
And why is it so many big ideas find their ways into economics and business yet have limited practicality for the real world? 😉