Nice to see a marketing executive understanding some of the important issues related to the online world.
Cossette co-founder Delagrave in an interview on Radio-Canada’s Les Années lumière.
Advertisements
July 5, 2006
He Got Clue
About enkerli
August 30th, 2006 at 11:05
[…] Like Delagrave and Bergeron, Rubel got it. And it goes much beyond marketing, brands, or even economy. Geeks are at the forefront of something. They have an impact. Not a direct impact on sales of a specific product. But geeks are trailblazers and, sometimes, trendsetters in the social changes which are already happening. They’re not causing the change. But they’re riding the waves of social change. Some waves will die quickly, others will carry many people to an interesting place. As in STF, creating windmills, not shelters. […]