Android “Sales Pitch” and “Drift-Off”

(Google’s Android is an open software platform to be put on cellphones next year.)

There’s something to this video. Something imilar to Steve Jobs’s alleged “Reality Distortion Field,” but possibly less connected to presentation skills or perceived charisma. Though Mike seems to be a more experienced presenter than those we see in other videos about Android, and though the presentation format is much slicker than other videos about Android, there’s something special about this video, to me.

For one thing, the content of the three “Androidology” videos are easy to understand, even for a non-developer/non-coder. Sure, you need to know some basic terms. But the broad concepts are easy to understand, at least for those who have been observing the field of technology. One interesting thing about this is that these “Androidology” videos are explicitly meant for software programmers. The “you” in this context specifically refers to would-be developers of Android applications. At the same time, these videos do a better job, IMHO, of “selling Android to tech gurus” than other Android-related videos published by Google.

Now, I do find this specific video quite interesting, and my interest has to do with a specific meaning of “sales pitch.”

I keep going back to a Wired article about the “drift-off moment” during sales pitches (or demos):

When Mann gives a demo, what he’s waiting for is what salespeople call “the drift-off moment.” The client’s eyes get gooey, and they’re staring into space. They’re not bored – they’re imagining what they could do with SurveyBuilder. All tech salespeople mention this – they’ve succeeded not when they rivet the client’s attention, but when they lose it.

I apply this to teaching when I can and I specifically talked about this during a presentation about online tools for teaching.

This video on four of Android’s APIs had this effect on me. Despite not being a developer myself, I started imagining what people could do with Android. It was just a few brief moments. But very effective.

The four APIs discussed in this video are (in presentation order):

  1. Location Manager
  2. XMPP Service
  3. Notification Manager
  4. View System (including MapView and WebView)

Mike’s concise (!) explanations on all of these are quite straightforward (though I was still unclear on XMPP and on details of the three other APIs after watching the video). Yet something “clicked” in my mind while watching this. Sure, it might just be serendipitous. But there’s something about these APIs or about the way they are described which make me daydream.

Which is exactly what the “drift-off moment” is all about.

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About enkerli

French-speaking ethnographer, homeroaster, anthropologist, musician, coffee enthusiast. View all posts by enkerli

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