Product Differentiation

A chart meant to show the merits of Participatory Culture’s Miro video platform over a competing product from Joost.

Miro vs. Joost – Head to Head Comparison

Interesting approach. After the obligatory feature and content comparisons, details about the organizational structure for Participatory Culture (creators of Miro) and Joost N.V. (creators of the Joost program, with links to Skype and Kazaa). Even the “technological” comparison focuses on Miro’s openness.

It seems that social and cultural factors may be important for folks at Participatory Culture. Seems like members of their target audience should care about enterprise size (11 people for Miro vs. 100 for Joost) and about connections to the Open Source community (Participatory Culture is claiming that Joost uses Open Source without making its own source code available). However, this chart makes it a bit difficult to distinguish statements about these factors from typical marketing hype.

About enkerli

French-speaking ethnographer, homeroaster, anthropologist, musician, coffee enthusiast. View all posts by enkerli

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