Category: iTunes Wi-Fi Music Store

Visualizing Touch Devices in Education

Took me a while before I watched this concept video about iPhone use on campus.

Connected: The Movie – Abilene Christian University

Sure, it’s a bit campy. Sure, some features aren’t available on the iPhone yet. But the basic concepts are pretty much what I had in mind.

Among things I like in the video:

  • The very notion of student empowerment runs at the centre of it.
  • Many of the class-related applications presented show an interest in the constructivist dimensions of learning.
  • Material is made available before class. Face-to-face time is for engaging in the material, not rehashing it.
  • The technology is presented as a way to ease the bureaucratic aspects of university life, relieving a burden on students (and, presumably, on everyone else involved).
  • The “iPhone as ID” concept is simple yet powerful, in context.
  • Social networks (namely Facebook and MySpace, in the video) are embedded in the campus experience.
  • Blended learning (called “hybrid” in the video) is conceived as an option, not as an obligation.
  • Use of the technology is specifically perceived as going beyond geek culture.
  • The scenarios (use cases) are quite realistic in terms of typical campus life in the United States.
  • While “getting an iPhone” is mentioned as a perk, it’s perfectly possible to imagine technology as a levelling factor with educational institutions, lowering some costs while raising the bar for pedagogical standards.
  • The shift from “eLearning” to “mLearning” is rather obvious.
  • ACU already does iTunes U.
  • The video is released under a Creative Commons license.

Of course, there are many directions things can go, from here. Not all of them are in line with the ACU dream scenario. But I’m quite hope judging from some apparently random facts: that Apple may sell iPhones through universities, that Apple has plans for iPhone use on campuses,  that many of the “enterprise features” of iPhone 2.0 could work in institutions of higher education, that the Steve Jobs keynote made several mentions of education, that Apple bundles iPod touch with Macs, that the OLPC XOXO is now conceived more as a touch handheld than as a laptop, that (although delayed) Google’s Android platform can participate in the same usage scenarios, and that browser-based computing apparently has a bright future.

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Touch Thoughts: Apple’s Handheld Strategy

I’m still on the RDF.
Apple‘s March 6, 2008 event was about enterprise and development support for its iPhone and iPod touch lines of handheld devices. Lots to think about.

(For convenience’s sake, I’ll lump together the iPod touch and the iPhone under the name “Touch,” which seems consistent with Apple’s “Cocoa Touch.”)

Been reading a fair bit about this event. Interesting reactions across the board.

My own thoughts on the whole thing.
I appreciate the fact that Phil Schiller began the “enterprise” section of the event with comments about a university. Though universities need not be run like profit-hungry corporations, linking Apple’s long-standing educational focus with its newly invigorated enterprise focus makes sense. And I had a brief drift-off moment as I was thinking about Touch products in educational contexts.

I’m surprised at how enthusiastic I get about the enterprise features. Suddenly, I can see Microsoft’s Exchange make sense.

I get the clear impression that even more things will come into place at the end of June than has been said by Apple. Possibly new Touch models or lines. Probably the famous 3G iPhone. Apple-released apps. Renewed emphasis on server technology (XServe, Mac OS X Server, XSan…). New home WiFi products (AirPort, Time Capsule, Apple TV…). New partnerships. Cool VC-funded startups. New features on the less aptly named “iTunes” store.

Though it was obvious already, the accelerometer is an important feature. It seems especially well-adapted to games and casual gamers like myself are likely to enjoy games this feature makes possible. It can also lead to very interesting applications. In fact, the “Etch and Sketch” demo was rather convincing as a display of some core Touch features. These are exactly the features which help sell products.
Actually, I enjoyed the “wow factor” of the event’s demos. I’m convinced that it will energize developers and administrators, whether or not they plan on using Touch products. Some components of Apple’s Touch strategy are exciting enough that the more problematic aspects of this strategy may matter a bit less. Those of us dreaming about Android, OpenMoko, or even a revived NewtonOS can still find things to get inspired by in Apple’s roadmap.

What’s to come, apart from what was announced? No idea. But I do daydream about all of this.
I’m especially interested in the idea of Apple Touch as “mainstream, WiFi, mobile platform.” There’s a lot of potential for Apple-designed, WiFi-enabled handhelds. Whether or not they include a cellphone.
At this point, Apple only makes five models of Touch products: three iPod touches and two iPhones. Flash memory is the main differentiating factor within a line. It makes it relatively easy to decide which device to get but some product diversity could be interesting. While some people expect/hope that Apple will release radically new form factors for Touch devices (e.g., a tablet subnotebook), it’s quite likely that other features will help distinguish Apple’s Touch hardware.
Among features I’d like to get through software, add-ons, or included in a Touch product? Number of things, some alluded to in the “categories” for this post. Some of these I had already posted.

  • Quality audio recording (to make it the ideal fieldwork audio tool).
  • eBook support (to compete with Amazon’s Kindle).
  • Voice support (including continuous dictation, voice interface…).
  • Enhanced support for podcasting (interacting with podcasts, sending audio/video responses…)
  • Video conferencing (been thinking about this for a while).
  • GPS (location will be big).
  • Mesh networking (a neat feature of OLPC’s XO).
  • Mobile WiMAX (unlikely, but it could be neat).
  • Battery pack (especially for long trips in remote regions).
  • Add-on flash memory (unlikely, but it could be useful, especially for backup).
  • Offline storage of online content (likely, but worth noting).
  • Inexpensive model (especially for “emerging markets”).
  • Access to 3G data networks without cellular “voice plan” (unlikely, but worth a shot).
  • Alternative input methods (MessagEase, Graffiti, adaptive keyboard, speech recognition…).
  • Use as Mac OS X “host” (kind of like a user partition).
  • Bluetooth/WiFi data transfer (no need for cables and docks).
  • MacBook Touch (unlikely, especially with MacBook Air, but it could be fun).
  • Automatic cell to VoIP-over-WiFi switching (saving cell minutes).

Of course, there are many obvious ones which will likely be implemented in software. I’m already impressed by the Omni Group’s pledge to develop a Touch version of their flagship GTD app.

Music, Coffee, Digital Life

“These are a few of my favourite things…”

I keep thing that music and coffee have a lot to do with one another. I’m also a wannabe geek. So I’m quite interested in the recently-announced Apple/Starbucks partnership to distribute music via wireless connections.

Apple – iTunes – Starbucks

Haven’t read much discussion about this deal yet. After all, the iPod touch is generating a lot more buzz. But I think this partnership can lead to something.

Makes a lot of sense, this deal. Brand recognition. Co-branding. New avenues for music distribution. “Physical locations” and computer networks. Music discovery through exposure. Impulsive buying. Selling an ambiance.

As it so happens, I’ve been a fan of many Apple products. I’m not a total Apple fanboy. And I’m certainly not an “unconditional” of the company. But I do tend to be overly enthusiastic about some products they release and the approach they’re taking. I did get contracts as a campus representative for Apple about ten years ago. And I have high hopes for the company. So, I think this can be a good thing for Apple and I’m looking forward to that, even if it doesn’t change anything in my life.

I’m also an ethnomusicologist and a musician. I care about people’s enjoyment of music. And I care about musicians making a living through their musical activities. Because this can mean increased music sales, “I’m all for it.” Of course, I have some reservations about the way the iTunes music store works. But the basic principle makes a lot of sense and is pretty much musician-friendly.

I care a lot about cafés. I do think they’re important locations for a lot of things to happen. I even take notes about what I think the ideal café would be for me. And I celebrate the opening of new cafés where I live. So I think my love for cafés is well-served by an association with music. I had been thinking about a similar system for a while now, thinking that cafés would be great places to “diffuse” music. So I can’t complain that this dream I had is being fulfilled.

The only thing is, I have a thing about Starbucks. Not that I think it’s the most evil company in the world. But I dislike a lot of the effects they’ve had on the world of coffee. Some of their business tactics are very close to bullying so I enjoy it when they lose to a café owner. I also find the quality of their coffee to be subpar. Contrary to what many people in the United States seem to feel, I don’t get the impression that Starbucks increased my ability to get quality coffee. In fact, because of Starbucks and other café chains, I feel that coffee has often decreased in quality and certainly in diversity since Starbucks started its “worldwide” expansion. I’m not anti-globalisation. But I’m against the bulldozing of café culture.

Not to mention that I prefer local initiatives to provide free WiFi connections to local communities to T-Mobile’s restrictive business model.

So, though the partnership between the iTunes Wi-Fi Music Store and Starbucks should fill me with joy, I feel sad that Starbucks had to be the target of this deal. It makes a lot of sense and I understand Apple couldn’t have a more appropriate partner in the deal. But I would prefer a move toward broad partnerships across a wide range of people. Who knows, maybe this will spark a movement by online music distribution system (besides iTunes), wireless providers (besides T-Mobile), and cafés (besides Starbucks) to connect music listening and café-going in new ways.

It’s not the whole world that’s consolidating in a few multinational conglomerates.