Ze Frank, probably the Internet personality with the happiest following, took over the Facebook profiles of two of his fans for one week each.
Here’s a post from one of those zefans who have been impersonated by Ze:
and x… gets the square – Ze Frank Wuzz Inside My Internetzz…!
I think what I like so much about these projects is that they’re both quite deep yet very playful. Fun without lack of seriousness. Honest, transparent, open.
Ray knows a thing or two about respect. And about applied anthropology.
UPDATE: Transcript of that episode. And more info about Ray a.k.a. Sa Ra.
On a recent episode of his video podcast, ze frank made some parallels between “changing your life” and “being perceived by others”: the show with zefrank: most popular.
To me, ze’s ideas connect the sociological perspective on “labeling” (especially in Howie Becker‘s approach) with the notion of “networking for social mobility” in the context of “self-help” or “self-improvement” (typical of U.S.-style Calvinism).
What struck me is that these ideas are quite related to what I perceive to be at stake in much craft beer culture, especially in terms of cultural and social identity.
Not only is his voice soothing but his is a very effective statement of strength. (Despite the very slight vulgarity.)
Like he says: stay strong!
(Thanks, Ze and the Sports Racers)