Tag Archives: private communication

The Participating Minority

[Update: The original article was about traffic, not user base. Should have read more carefully. Doh!]

Interesting stats about blogging and “viral participation” from Technorati’s Dave Sifry and Hitwise’s Bill Tancer. Also summarised on Ars Technica.

Bottom line: Despite extreme growth, only small (some would say “positively tiny”) fractions of the user base [traffic] for participatory Websites like YouTube and Flickr contribute any content. New blogs are created but a smaller proportion of them are active. Tagging, however, is taking off.

This can all be fascinating, on a social level. One thing that gets me is that those figures challenge a notion widely held among members of the participating minority itself. Even the usual figures of 10%, given for textual contributions to forums, mailing-lists, and blogs seems fairly low to those of us who write a lot, anywhere. In other words, it might well be that individual contributors are proportionally more influential than originally thought.

So, is this a trend toward less participation or are Internet users finding other ways to participate, besides contributing original content? Maybe users spend more time on social networking services like Facebook and MySpace. Even “passive participation” can be important, on SNS.

One thing people seem to forget is that private communication (email, IM, VOIP…) is alive and well. Not that I have figures to support the claim but my experience tends to tell me that a lot is happening behind closed doors. Oh, sure, it’s not “Web 2.0 culture,” it’s not even Web-based. It’s not even the sixth Internet culture, as it’s more in continuity with the fourth Internet culture of “virtual communities.” But it’s probably more influential, even in “epidemiological” terms, than “viral marketing.”