Selling Myself Long

Been attending sessions by Meri Aaron Walker about online methods to get paid for our expertise. Meri coaches teachers about those issues.

MAWSTOOLBOX.COM

There’s also a LearnHub “course”: Jumpstart Your Online Teaching Career.

Some notes, on my own thinking about monetization of expertise. Still draft-like, but RERO is my battle cry.

Some obstacles to my selling expertise:

• My “oral personality.”
• The position on open/free knowledge in academia and elsewhere.
• My emphasis on friendship and personal rapport.
• My abilities as an employee instead of a “boss.”
• Difficulty in assessing the value of my expertise.
• The fact that other people have the same expertise that I think I have.
• High stakes (though this can be decreased, in some contexts).
• My distaste for competition/competitiveness.
• Difficulty at selling and advertising myself (despite my social capital).
• Being a creative generalist instead of a specialist.

Despite all these obstacles, I have been thinking about selling my services online.

One reason is that I really do enjoy teaching. As I keep saying, teaching is my hobby (when I get paid, it’s to learn how to interact with other learners and to set up learning contexts).

In fact, I enjoy almost everything in teaching (the major exception being grading/evaluating). From holding office hours and lecturing to facilitating discussions and answering questions through email. Teaching, for me, is deeply satisfying and I think that learning situations which imply the role of a teacher still make a lot of sense. I also like more informal learning situations and I even try to make my courses more similar to informal teaching. But I still find specific value in a “teaching and learning” system.

Some people seem to assume that teaching a course is the same thing as “selling expertise.” My perspective on learning revolves to a large extent on the difference between teaching and “selling expertise.” One part is that I find a difference between selling a product or process and getting paid in a broader transaction which does involve exchange about knowledge but which isn’t restricted to that exchange. Another part is that I don’t see teachers as specialists imparting their wisdom to eager masses. I see knowledge as being constructed in diverse situations, including formal and informal learning. Expertise is often an obstacle in the kind of teaching I’m interested in!

Funnily enough, I don’t tend to think of expertise as something that is easily measurable or transmissible. Those who study expertise have ways to assess something which is related to “being an expert,” especially in the case of observable skills (many of those are about “playing,” actually: chess, baseball, piano…). My personal perspective on expertise tends to be broader, more fluid. Similar to experience, but with more of a conscious approach to learning.

There also seems to be a major difference between “breadth of expertise” and “topics you can teach.” You don’t necessarily need to be very efficient at some task to help someone learn to do it. In fact, in some cases, being proficient in a domain is an obstacle to teaching in that domain, since expertise is so ingrained as to be very difficult to retrieve consciously.

This is close to “do what I say, not what I do.” I even think that it can be quite effective to actually instruct people without direct experience of these instructions. Similar to consulting, actually. Some people easily disagree with this point and some people tease teachers about “doing vs. teaching.” But we teachers do have a number of ways to respond, some of them snarkier than others. And though I disagree with several parts of his attitude, I quite like this short monologue by Taylor Mali about What Teachers Make.

Another reason I might “sell my expertise” is that I genuinely enjoy sharing my expertise. I usually provide it for free, but I can possibly relate to the value argument. I don’t feel so tied to social systems based on market economy (socialist, capitalist, communist…) but I have to make do.

Another link to “selling expertise” is more disciplinary. As an ethnographer, I enjoy being a “cultural translator.” of sorts. And, in some cases, my expertise in some domains is more of a translation from specialized speech into laypeople’s terms. I’m actually not very efficient at translating utterances from one language to another. But my habit of navigating between different “worlds” makes it possible for me to bridge gaps, cross bridges, serve as mediator, explain something fairly “esoteric” to an outsider. Close to popularization.

So, I’ve been thinking about what can be paid in such contexts which give prominence to expertise. Tutoring, homework help, consulting, coaching, advice, recommendation, writing, communicating, producing content…

And, finally, I’ve been thinking about my domains of expertise. As a “Jack of All Trades,” I can list a lot of those. My level of expertise varies greatly between them and I’m clearly a “Master of None.” In fact, some of them are merely from personal experience or even anecdotal evidence. Some are skills I’ve been told I have. But I’d still feel comfortable helping others with all of them.

I’m funny that way.

Domains of  Expertise

French

• Conversation
• Reading
• Writing
• Culture
• Literature
• Regional diversity
• Chanson appreciation

Bamanan (Bambara)

• Greetings
• Conversation

Social sciences

• Ethnographic disciplines
• Ethnographic field research
• Cultural anthropology
• Linguistic anthropology
• Symbolic anthropology
• Ethnomusicology
• Folkloristics

Semiotics

Language studies

• Language description
• Social dimensions of language
• Language change
• Field methods

Education

• Critical thinking
• Lifelong learning
• Higher education
• Graduate school
• Graduate advising
• Academia
• Humanities
• Social sciences
• Engaging students
• Getting students to talk
• Online teaching
• Online tools for teaching

Course Management Systems (Learning Management Systems)

• Oncourse
• Sakai
• WebCT
• Blackboard
• Moodle

Social networks

• Network ethnography
• Network analysis
• Influence management

Web platforms

• Facebook
• MySpace
• Ning
• LinkedIn
• Twitter
• Jaiku
• YouTube
• Flickr

Music

• Cultural dimensions of music
• Social dimensions of music
• Musicking
• Musical diversity
• Musical exploration
• Classical saxophone
• Basic music theory
• Musical acoustics
• Globalisation
• Business models for music
• Sound analysis
• Sound recording

Beer

• Homebrewing
• Brewing techniques
• Recipe formulation
• Finding ingredients
• Appreciation
• Craft beer culture
• Brewing trends
• Beer styles
• Brewing software

Coffee

• Homeroasting
• Moka pot brewing
• Espresso appreciation
• Coffee fundamentals
• Global coffee trade

Social media

Blogging

• Diverse uses of blogging
• Writing tricks
• Workflow
• Blogging platforms

Podcasts

• Advantages of podcasts
• Podcasts in teaching
• Filming
• Finding podcasts
• Embedding content

Technology

• Trends
• Geek culture
• Equipment
• Beta testing
• Troubleshooting Mac OS X

Online Life

Communities

• Mailing-lists
• Generating discussions
• Entering communities
• Building a sense of community
• Diverse types of communities
• Community dynamics
• Online communities

Food

• Enjoying food
• Cooking
• Baking
• Vinaigrette
• Pizza dough
• Bread

Places

• Montreal, Qc
• Lausanne, VD
• Bamako, ML
• Bloomington, IN
• Moncton, NB
• Austin, TX
• South Bend, IN
• Fredericton, NB
• Northampton, MA

Pedestrianism

• Carfree living
• Public transportation
• Pedestrian-friendly places

Tools I Use

• PDAs
• iPod
• iTunes
• WordPress.com
• Skype
• Del.icio.us
• Diigo
• Blogger (Blogspot)
• Mac OS X
• Firefox
• Flock
• Internet Explorer
• Safari
• Gmail
• Google Calendar
• Google Maps
• Zotero
• Endnote
• RefWorks
• Zoho Show
• Wikipedia
• iPod touch
• SMS
• Outlining
• PowerPoint
• Slideshare
• Praat
• Audacity
• Nero Express
• Productivity software

Effective Web searches

Socialization

• Social capital
• Entering the field
• Creating rapport
• Event participation
• Event hosting

Computer Use

• Note-taking
• Working with RSS feeds
• Basic programing concepts
• Data manipulations

Research Methods

• Open-ended interviewing
• Qualitative data analysis

Personal

• Hedonism
• Public speaking
• GERD
• Strabismus
• Moving
• Cultural awareness

Reviewing Austin

Been in Austin for ten days. Using Google Maps and Google Earth, had planned to go to some places in town, especially coffee and beer places.Currently sitting on the patio at Spider House, sipping a rather nice weizen from Live Oak Brewing. Coming in after spending time at Flipnotics, another patio-worthy café. Not that it’s so warm (13°C/55°F) but it’s fun to be on a patio in late December.  Been updating my map of “Places of interest in Austin.” Added a few things, changed the color of markers for places I’ve visited. Google Maps Some quick observations.

• Still can’t help but compare with other places. Keep getting “flashes” from many different places. That’s probably what you get when you move 21 times in almost exactly seven years.
• The city was quite empty, the last few days. Typical of a college town. Things seem much better today.
• Good potential for a real coffee scene but, so far, the only two places where coffee was good were JP’s Java and Caffè Medici. These were the top two recommended places in Austin for coffee and espresso, on CoffeeGeek. Not disappointed with either place.
• The beer scene is interesting, overall. Texas has very restrictive beer laws but Texas micros and brewpubs are doing interesting things. Will finally meet some members of the Zealots brewclub tonight. Should be fun to talk about beer. Some of my favorites so far, Real Ale Roggenbier, Uncle Billy’s Bitchin’ Camaro, and this here Live Oak Hefeweisse.
• Maybe I just prefer pulled pork over beef brisket but, so far, I’ve had some really nice pulled pork and the beef brisket has been relatively uninteresting. Can’t wait until I start barbecuing on my own.
• Someone said Austin was a slacker town. Not hard to believe. And it can be fun to be in a place where slacking is ok. For one thing, servers aren’t constantly harassing me to order drinks.
• There seems to be something of a “town and gown” issue, here. Maybe not as much as in Bloomington. But still. It seems like students control part of the town (the cafés/bars) and “normal people” are found elsewhere. One big difference with Bloomington is that people of different ages do seem to mingle, to a certain extent. 
• Though we’re luckily located in an ideal part of town for public transportation, Austin really is a car-city. The MidWest is already pretty intense in terms of car-emphasis, Austin is more car-oriented than I expected. For instance, car drivers pay no attention to pedestrians even when turning left while the “walking” light is on. And it might have more to do with the weather than anything else but there seems to be more SUVs and less bicycles than I’d see in the MidWest.
• Public transportation is cheap and rather useful downtown. It seems not to work so well for anyone living at any distance from downtown. There are some free routes, a bus connects the airport with both UT and downtown, and the monthly pass is nice (10$ for 31 days, starting at any point).
• Because the city is spread out, it does seem difficult to do things without a car. Haven’t really felt the need for a car yet and we’ve been lucky enough to get help from a car-owning friend last weekend. Yet a pedestrian lifestyle seems a bit difficult to sustain in Austin. At the same time, the downtown area is relatively small and weather is less of a problem at this point than it could be in Montreal. People keep telling us that the heat of the summer will surely force us to get a car with air conditioning. We’ll see.
• Grocery stores are a bit difficult to get to but they seem rather interesting. By decreasing order of preference, so far: Central Market,  H-E-B, Whole Foods. Whole Foods has a good selection for certain products, but it’s quite expensive. Central Market seems to have as good a selection for most things yet its prices are rather decent. At H-E-B, we were able to buy some things (produce especially) for much cheaper than what we might pay in Montreal (where food is very inexpensive). Even though it makes a lot of sense in terms of regional differences, it’s still funny to see that tomatoes or cranberries are much more expensive here than in Montreal while oranges and avocados are significantly cheaper. Overall, we’ll be finding ways not to spend too much on grocery.
• On average, restaurants cost about the same thing as they would in small U.S. cities: less expensive than in Boston but more expensive than in Montreal. Unsurprisingly, Mexican and barbecue restaurants seem to offer the best “bang for the buck.” And there are some places for inexpensive all you can eat pizza. While it’s not the type of food the typical foodie would brag about, it’s nice to have the option.
• Won’t say much about people’s attitudes because it easily gets me to go into “ethnographic fieldwork mode,” which isn’t what I want to do tonight. Let’s just say that it’s part of the adaptation.  Not “culture shock.” Just, getting to learn how to behave in a new city.
• Despite the lack of snow and the scattered palm trees, it doesn’t so much feel like a Southern city. Maybe because most Austinites come from other parts of the country. Similarly, it doesn’t really feel like Texas. Maybe the town and gown division has something to do with this.
• There are some nice things to look at but the overall visual aspect of the city isn’t necessarily made to impress. Maybe just my own biases but, to me, Austin looks more like South Bend, Moncton, or Springfield than like New Orleans, Boston, or Chicago.

Overall, an interesting experience so far. Can’t say I really got the pulse of the city, though.

(Rant) Fold It! Fold It Riiight There!

Don’t get me wrong. I do love children. Children are the reason I feel optimistic about the future of humankind. And what I tend to call championship strollers do have a place. In parks, on bike paths, and in wide open spaces. It’s just that this place is not, I repeat not in subways, busses, and other means of public transportation. At least, not fully opened. During rush hour. In a crammed space. With parents oblivious to the fact that their presence is an annoyance to dozens of fellow passengers.

Hey you, the new parent! If you’re taking your stroller on the bus or in the subway at rush hour you are allowed to fold it up so that it takes as little space as possible. You could also do as if it were a bicycle and take it to the last car of the subway. No harm in that! Or you could wait for rush hour to be over. In fact, you can even be considerate to other people and make sure that your stroller isn’t too much in the way.
Should a baby really take more space than five adults in a public space?

Gah! Some parents are so self-obsessed! I mean, rugged individualism is one thing. But consideration for fellow human beings goes a long way to improve everyone‘s quality of life.

Again, you don’t necessarily need to use a smaller umbrella-style stroller to use in public transportation. And it’s quite understandable that you need the best possible carrying system so as to not strain your back carrying your baby. But there is such a thing as noticing that the world doesn’t revolve around your very own child. Yes, every child is a precious gift. But can you imagine what would happen if every single child were treated the same way as yours?

Of course, people will call me a kid-hater or some worse thing. But I’m not angry at all! Really! In fact, when I gave my seat so a father could sit with his baby and take less space than his wife and their championship stroller were taking, I was smiling. Not a smug smile, mind you. More of a “children are so cute” smile. But when this lovely couple left their “we take no prisoners” stroller unattended while they became extremely attentive to their very quiet and happy baby, I couldn’t help but think that such a natural thing as parenthood could become an excuse for ignoring the rest of the world. And there’s a point at which ignoring the rest of the world can lead to angst, frustration, and conflict.

Not to mention that there are much better ways to carry a baby in a crowd! Some of them are even stylish…