Tag Archives: social networking systems

WordPress MU, BuddyPress, and bbPress on Local Machine

Was recently able to install and integrate three neat products based on Automattic code:

  1. WordPress µ 2.8.1 (a.k.a. WPµ, WordPress MU… Platform for multi-user blogs and Content Management System).
  2. BuddyPress 1.0.2 (A social network system based on WordPress µ).
  3. bbPress 1.0.1 (A forum system based on WordPress).

Did this after attending WordCamp Montreal. The fact that the large majority of WordPress and WordPress µ are merging motivated me, in part, to try it out. I currently serve as webguru for the Society for Linguistic Anthropology.

This is all on a local machine, a Mac mini running Mac OS X 10.5 Leopard.

It took me several attempts so it might not be as obvious as one would think.

I wrote as detailed a walkthrough as I could. Not exactly for the faint of heart. And, as IANAC, some things aren’t completely clear to me. I wish I could say I’m able to troubleshoot other people’s problems with these systems, but it’s really not the case. I ended up working out diverse issues, but it took me time and concentration.

A few resources I’ve used:

  1. Andy Peatling’s tutorial on BuddyPress (and WordPress µ) on a Mac.
  2. Sam Bauers’s screencast on integrating WordPress and bbPress. (Not µ or BuddyPress. Requires WordPress.org login.)
  3. Trent Adams’s tutorial on BuddyPress/bbPress integration.
  4. This file: <WPinstall>/wp-content/plugins/buddypress/bp-forums/installation-readme.txt (also available here).

I’ve used many other resources, but they turned out to be confusing, partly because of changes in versions. In fact, the last file was the most useful one. It’s a very different method from the other ones, but it worked. It’s actually much simpler than the other methods and it still gave me what I needed. I now have a working installation of a complete platform which integrates blogging, social networking, and forums. In a way, it’s like having simple versions of Drupal and Ning in the same install. Perfect for tests.

Some conventions.

<dbname> commondb
<name> common
<username> alexandre
<bbname> forums
<adminpass> (generated) 5e6aee85e6d4
<blogname> uethnographer
<blogpass> (generated) 601a6100
<confkey> (generated)
  1. [T] refers to things done in Terminal.app
  2. [B] refers to things done in the browser (Safari.app in my case)
  3. Brackets serve to refer to installation-specific items. I could have used variables.
    1. <dbname> is the database name in MySQL (can be anything)
    2. <name> is the name used for the WordPress install (domain/<name>; can be anything)
    3. <username> is the abbreviated username on the local machine. ~<username> would be the user’s home directory. Determined in Mac OS X.
    4. <bbname> is the name for the bbPress install  (domain/<name>/<bbname>; can be anything)
    5. <adminpass> is the password for the WordPress admin (generated)
    6. <blogname> is the main username for a blog administrator (can be anything)
    7. <blogpass> is the password for that blog administrator (generated)
    8. <confkey> is a confirmation key upon creating that blog administrator (generated)

So, here’s what I did.

  1. Switched to a user with administrative rights on my Mac. I usually work with a non-admin user and grant admin privileges when needed. Quite cumbersome in this case.
  2. Opened Terminal.app
  3. Installed and configured MAMP
    1. Downloaded http://downloads.sourceforge.net/mamp/MAMP_1.7.2.dmg.zip and copied the MAMP folder to /Applications
    2. Opened MAMP.app
    3. Changed MAMP preferences
      1. Preferences
      2. Ports: “Default Apache and MySQL ports”
      3. Apache: Choose: /Users/<username>/Sites
      4. Clicked Ok
  4. Clicked “Open home page” in MAMP
  5. Went to phpMyAdmin
  6. Created a database in phpMyAdmin with <dbname> as the name
  7. Edited /etc/hosts to add: localhost.localdomain
  8. Downloaded WordPress µ through Subversion: [T] svn co http://svn.automattic.com/wordpress-mu/branches/2.8 /Users/<username>/Sites/<name>
  9. Went to my local WordPress µ home: [B] http://localhost.localdomain/<name&gt;
  10. Filled in the necessary information
    1. “Use subdirectories” (subdomains would be a huge hassle)
    2. Database name: <dbname>
    3. User Name: root
    4. Password: root (changing it is a huge hassle)
    5. Title (title for the main WPµ install, can be anything)
    6. Email (valid email for the WPµ admin)
    7. Saved changes
  11. Noted <adminpass> for later use (generated and displayed)
  12. Changed file ownership: [T] chmod 755  /Users/<username>/Sites/<name> /Users/<username>/Sites/<name>/wp-content/
  13. Logged into WPµ admin: [B] http://localhost.localdomain/<name>/wp-admin/
    1. User: admin
    2. Password: <adminpass>
  14. Changed plugin options: [B] http://localhost.localdomain/<name>/wp-admin/wpmu-options.php#menu
    1. Plugins: check
    2. “Allow new registrations”: “Enabled. Blogs and user accounts can be created.”
    3. “Add New Users”: Yes
    4. “Upload media button”: Checked Images/Videos/Music
    5. “Blog upload space”: 100MB
    6. Clicked “Update Options”
  15. Installed BuddyPress directly
    1. [B] http://localhost.localdomain/<name>/wp-admin/plugin-install.php?tab=plugin-information&plugin=buddypress&TB_iframe=true&width=640&height=542
    2. Clicked “Install”
    3. Clicked “Activate”
    4. Moved BP themes to the right location: [T] mv /Users/<username>/Sites/<name>/wp-content/plugins/buddypress/bp-themes /Users/<username>/Sites/<name>/wp-content/
    5. Moved the BP Default Home theme to the right location: [T] mv /Users/<username>/Sites/<name>/wp-content/bp-themes/bphome/ /Users/<username>/Sites/<name>/wp-content/themes/
    6. Activated the BP Default Home theme: [B] http://localhost.localdomain/<name>/wp-admin/wpmu-themes.php
      1. Clicked yes on “BuddyPress Default Home Theme”
      2. Clicked Update Themes
    7. Activated the BP theme
      1. [B] http://localhost.localdomain/<name>/wp-admin/themes.php
      2. Clicked “Activate” on “BuddyPress Default Home”
    8. Added widgets to the BP theme
      1. [B] http://localhost.localdomain/<name>/wp-admin/widgets.php
      2. Placed widgets through drag-and-drop
    9. Checked the BuddyPress install: [B] http://localhost.localdomain/<name>
  16. Installed and integrated bbPress
    1. Downloaded bbPress using Subversion: [T] svn co http://svn.automattic.com/bbpress/trunk/ /Users/<username>/Sites/<name>/<bbname>/
    2. Went through the install process: [B] http://localhost.localdomain/<name>/<bbname>/bb-admin/install.php
    3. Go to step 1
    4. Added the following details
      1. Database Name <dbname> (same as WPMU)
      2. Database user root
      3. Database password root
      4. Clicked Save database configuration file
    5. Check for configuration file
    6. Go to Step 2
    7. Added the following details
      1. Add integration settings
      2. Add user database integration settings (without the cookie integration)
      3. User database table prefix wp_
      4. WordPress MU primary blog ID 1
      5. Clicked “Save WordPress integration settings”
    8. Clicked “Go to step 3”
      1. Added the following details
        1. Site Name (Name of the bbPress site, can be anything)
        2. Key Master username admin
        3. First Forum Name (Name of the first forum, can be anything)
        4. Clicked “Save site settings”
    9. Complete the installation
    10. Ignored the warnings
    11. Went through the writing options: [B] http://localhost.localdomain/<name>/<bbname>/bb-admin/options-writing.php
      1. Username: admin
      2. Password: <adminpass>
      3. Clicked on XML-RPC Enable the bbPress XML-RPC publishing protocol.
      4. Clicked “Save changes”
    12. Went to the discussion options: [B] http://localhost.localdomain/<name>/<bbname>/bb-admin/options-discussion.php
      1. “Enable Pingbacks”: “Allow link notifications from other sites.”
      2. Clicked “Save Changes”
    13. Moved the BuddyPress/bbPress integration plugin to the right location: [T] mv /Users/<username>/Sites/<name>/wp-content/plugins/buddypress/bp-forums/bbpress-plugins/buddypress-enable.php /Users/<username>/Sites/<name>/<bbname>/my-plugins/
    14. Went to the bbPress plugin options: [B] http://localhost.localdomain/<name>/<bbname>/bb-admin/plugins.php
      1. Clicked “Activate” on “BuddyPress Support Plugin”
    15. Went to the WPµ site: [B] http://localhost.localdomain/<name>
    16. Clicked “Log Out”
    17. Registered a new user: [B] http://localhost.localdomain/<name>/register
      1. Username <blogname>
      2. Email address (blog administrator’s valid email)
      3. Name (full name of blog administrator, can be anything)
      4. Clicked “Next”
      5. “Blog Title” (name of the blog administrator’s main blog, can be anything)
      6. Clicked “Signup”
      7. Checked for email at blog administrator’s email address
      8. Clicked confirmation link: [B] http://localhost.localdomain/<name>/activate?key=<confkey>
      9. Noted <blogpass> (generated)
      10. Gave administrative rights to the newly created blog administrator: [B] http://localhost.localdomain/<name>/<bbname>/bb-admin/users.php
        1. Logged in with admin/<adminpass>
        2. Clicked on <blogname>: Edit
        3. Clicked on “User Type: Administrator”
        4. Clicked on “Update Profile”
      11. Edited the bbPress configuration file:
        1. [T] open -e /Users/<username>/Sites/<name>/<bbname>/bb-config.php
        2. Added the following:
          1. $bb->bb_xmlrpc_allow_user_switching = true;
          1. (say, after /**#@-*/)
        3. Saved
      12. Went to BuddyPress options: [B] http://localhost.localdomain/<name>/wp-admin/admin.php?page=buddypress/bp-forums/bp-forums-admin.php
        1. Logged in with admin/<adminpass>
        2. Added the following details
          1. bbPress URL: http://localhost.localdomain/<name>/<bbname>/
          1. bbPress username <blogname>
          1. bbPress password <blogpass>
        3. Clicked “Save Settings”
  17. That was it. Phew!

I ended up with a nice testing platform. All plugins I’ve tried so far work quite well, are extremely easy to install, and give me ideas about the SLA’s site.

It was an involved process and I wouldn’t recommend it to anyone who’s afraid of fiddling with a bit of code. But I did try it out and it seems fairly robust as a method. I could almost create a script for this but that’d mean I might receive support requests that I just can’t handle. I could also make a screencast but that’d require software I don’t have (like Snapz Pro). Besides, I think copy paste is easier, if you remember to change the appropriate items. Obviously, anyone who wants to use this procedure as-is should replace all the bracketed items with the appropriate ones for your install. Some are generated during the process, others you can choose (such as the name of the database).

I’m not extremely clear on how secure this install is. But I’m only running it when I need to.

You can ask me questions in the comments but I really can’t guarantee that I’ll have an answer.


Social Networks and Microblogging

Microblogging (Laconica, Twitter, etc.) is still a hot topic. For instance, during the past few episodes of This Week in Tech, comments were made about the preponderance of Twitter as a discussion theme: microblogging is so prominent on that show that some people complain that there’s too much talk about Twitter. Given the centrality of Leo Laporte’s podcast in geek culture (among Anglos, at least), such comments are significant.

The context for the latest comments about TWiT coverage of Twitter had to do with Twitter’s financials: during this financial crisis, Twitter is given funding without even asking for it. While it may seem surprising at first, given the fact that Twitter hasn’t publicized a business plan and doesn’t appear to be profitable at this time, 

Along with social networking, microblogging is even discussed in mainstream media. For instance, Médialogues (a media critique on Swiss national radio) recently had a segment about both Facebook and Twitter. Just yesterday, Comedy Central’s The Daily Show with Jon Stewart made fun of compulsive twittering and mainstream media coverage of Twitter (original, Canadian access).

Clearly, microblogging is getting some mindshare.

What the future holds for microblogging is clearly uncertain. Anything can happen. My guess is that microblogging will remain important for a while (at least a few years) but that it will transform itself rather radically. Chances are that other platforms will have microblogging features (something Facebook can do with status updates and something Automattic has been trying to do with some WordPress themes). In these troubled times, Montreal startup Identi.ca received some funding to continue developing its open microblogging platform.  Jaiku, bought by Google last year, is going open source, which may be good news for microblogging in general. Twitter itself might maintain its “marketshare” or other players may take over. There’s already a large number of third-party tools and services making use of Twitter, from Mahalo Answers to Remember the Milk, Twistory to TweetDeck.

Together, these all point to the current importance of microblogging and the potential for further development in that sphere. None of this means that microblogging is “The Next Big Thing.” But it’s reasonable to expect that microblogging will continue to grow in use.

(Those who are trying to grok microblogging, Common Craft’s Twitter in Plain English video is among the best-known descriptions of Twitter and it seems like an efficient way to “get the idea.”)

One thing which is rarely mentioned about microblogging is the prominent social structure supporting it. Like “Social Networking Systems” (LinkedIn, Facebook, Ning, MySpace…), microblogging makes it possible for people to “connect” to one another (as contacts/acquaintances/friends). Like blogs, microblogging platforms make it possible to link to somebody else’s material and get notifications for some of these links (a bit like pings and trackbacks). Like blogrolls, microblogging systems allow for lists of “favourite authors.” Unlike Social Networking Systems but similar to blogrolls, microblogging allow for asymmetrical relations, unreciprocated links: if I like somebody’s microblogging updates, I can subscribe to those (by “following” that person) and publicly show my appreciation of that person’s work, regardless of whether or not this microblogger likes my own updates.

There’s something strangely powerful there because it taps the power of social networks while avoiding tricky issues of reciprocity, “confidentiality,” and “intimacy.”

From the end user’s perspective, microblogging contacts may be easier to establish than contacts through Facebook or Orkut. From a social science perspective, microblogging links seem to approximate some of the fluidity found in social networks, without adding much complexity in the description of the relationships. Subscribing to someone’s updates gives me the role of “follower” with regards to that person. Conversely, those I follow receive the role of “following” (“followee” would seem logical, given the common “-er”/”-ee” pattern). The following and follower roles are complementary but each is sufficient by itself as a useful social link.

Typically, a microblogging system like Twitter or Identi.ca qualifies two-way connections as “friendship” while one-way connections could be labelled as “fandom” (if Andrew follows Betty’s updates but Betty doesn’t follow Andrew’s, Andrew is perceived as one of Betty’s “fans”). Profiles on microblogging systems are relatively simple and public, allowing for low-involvement online “presence.” As long as updates are kept public, anybody can connect to anybody else without even needing an introduction. In fact, because microblogging systems send notifications to users when they get new followers (through email and/or SMS), subscribing to someone’s update is often akin to introducing yourself to that person. 

Reciprocating is the object of relatively intense social pressure. A microblogger whose follower:following ratio is far from 1:1 may be regarded as either a snob (follower:following much higher than 1:1) or as something of a microblogging failure (follower:following much lower than 1:1). As in any social context, perceived snobbery may be associated with sophistication but it also carries opprobrium. Perry Belcher  made a video about what he calls “Twitter Snobs” and some French bloggers have elaborated on that concept. (Some are now claiming their right to be Twitter Snobs.) Low follower:following ratios can result from breach of etiquette (for instance, ostentatious self-promotion carried beyond the accepted limit) or even non-human status (many microblogging accounts are associated to “bots” producing automated content).

The result of the pressure for reciprocation is that contacts are reciprocated regardless of personal relations.  Some users even set up ways to automatically follow everyone who follows them. Despite being tricky, these methods escape the personal connection issue. Contrary to Social Networking Systems (and despite the term “friend” used for reciprocated contacts), following someone on a microblogging service implies little in terms of friendship.

One reason I personally find this fascinating is that specifying personal connections has been an important part of the development of social networks online. For instance, long-defunct SixDegrees.com (one of the earliest Social Networking Systems to appear online) required of users that they specified the precise nature of their relationship to users with whom they were connected. Details escape me but I distinctly remember that acquaintances, colleagues, and friends were distinguished. If I remember correctly, only one such personal connection was allowed for any pair of users and this connection had to be confirmed before the two users were linked through the system. Facebook’s method to account for personal connections is somewhat more sophisticated despite the fact that all contacts are labelled as “friends” regardless of the nature of the connection. The uniform use of the term “friend” has been decried by many public commentators of Facebook (including in the United States where “friend” is often applied to any person with whom one is simply on friendly terms).

In this context, the flexibility with which microblogging contacts are made merits consideration: by allowing unidirectional contacts, microblogging platforms may have solved a tricky social network problem. And while the strength of the connection between two microbloggers is left unacknowledged, there are several methods to assess it (for instance through replies and republished updates).

Social contacts are the very basis of social media. In this case, microblogging represents a step towards both simplified and complexified social contacts.

Which leads me to the theme which prompted me to start this blogpost: event-based microblogging.

I posted the following blog entry (in French) about event-based microblogging, back in November.

Microblogue d’événement

I haven’t received any direct feedback on it and the topic seems to have little echoes in the social media sphere.

During the last PodMtl meeting on February 18, I tried to throw my event-based microblogging idea in the ring. This generated a rather lengthy between a friend and myself. (Because I don’t want to put words in this friend’s mouth, who happens to be relatively high-profile, I won’t mention this friend’s name.) This friend voiced several objections to my main idea and I got to think about this basic notion a bit further. At the risk of sounding exceedingly opinionated, I must say that my friend’s objections actually comforted me in the notion that my “event microblog” idea makes a lot of sense.

The basic idea is quite simple: microblogging instances tied to specific events. There are technical issues in terms of hosting and such but I’m mostly thinking about associating microblogs and events.

What I had in mind during the PodMtl discussion has to do with grouping features, which are often requested by Twitter users (including by Perry Belcher who called out Twitter Snobs). And while I do insist on events as a basis for those instances (like groups), some of the same logic applies to specific interests. However, given the time-sensitivity of microblogging, I still think that events are more significant in this context than interests, however defined.

In the PodMtl discussion, I frequently referred to BarCamp-like events (in part because my friend and interlocutor had participated in a number of such events). The same concept applies to any event, including one which is just unfolding (say, assassination of Guinea-Bissau’s president or bombings in Mumbai).

Microblogging users are expected to think about “hashtags,” those textual labels preceded with the ‘#’ symbol which are meant to categorize microblogging updates. But hashtags are problematic on several levels.

  • They require preliminary agreement among multiple microbloggers, a tricky proposition in any social media. “Let’s use #Bissau09. Everybody agrees with that?” It can get ugly and, even if it doesn’t, the process is awkward (especially for new users).
  • Even if agreement has been reached, there might be discrepancies in the way hashtags are typed. “Was it #TwestivalMtl or #TwestivalMontreal, I forgot.”
  • In terms of language economy, it’s unsurprising that the same hashtag would be used for different things. Is “#pcmtl” about Podcamp Montreal, about personal computers in Montreal, about PCM Transcoding Library…?
  • Hashtags are frequently misunderstood by many microbloggers. Just this week, a tweep of mine (a “peep” on Twitter) asked about them after having been on Twitter for months.
  • While there are multiple ways to track hashtags (including through SMS, in some regions), there is no way to further specify the tracked updates (for instance, by user).
  • The distinction between a hashtag and a keyword is too subtle to be really useful. Twitter Search, for instance, lumps the two together.
  • Hashtags take time to type. Even if microbloggers aren’t necessarily typing frantically, the time taken to type all those hashtags seems counterproductive and may even distract microbloggers.
  • Repetitively typing the same string is a very specific kind of task which seems to go against the microblogging ethos, if not the cognitive processes associated with microblogging.
  • The number of character in a hashtag decreases the amount of text in every update. When all you have is 140 characters at a time, the thirteen characters in “#TwestivalMtl” constitute almost 10% of your update.
  • If the same hashtag is used by a large number of people, the visual effect can be that this hashtag is actually dominating the microblogging stream. Since there currently isn’t a way to ignore updates containing a certain hashtag, this effect may even discourage people from using a microblogging service.

There are multiple solutions to these issues, of course. Some of them are surely discussed among developers of microblogging systems. And my notion of event-specific microblogs isn’t geared toward solving these issues. But I do think separate instances make more sense than hashtags, especially in terms of specific events.

My friend’s objections to my event microblogging idea had something to do with visibility. It seems that this friend wants all updates to be visible, regardless of the context. While I don’t disagree with this, I would claim that it would still be useful to “opt out” of certain discussions when people we follow are involved. If I know that Sean is participating in a PHP conference and that most of his updates will be about PHP for a period of time, I would enjoy the possibility to hide PHP-related updates for a specific period of time. The reason I talk about this specific case is simple: a friend of mine has manifested some frustration about the large number of updates made by participants in Podcamp Montreal (myself included). Partly in reaction to this, he stopped following me on Twitter and only resumed following me after Podcamp Montreal had ended. In this case, my friend could have hidden Podcamp Montreal updates and still have received other updates from the same microbloggers.

To a certain extent, event-specific instances are a bit similar to “rooms” in MMORPG and other forms of real-time many-to-many text-based communication such as the nostalgia-inducing Internet Relay Chat. Despite Dave Winer’s strong claim to the contrary (and attempt at defining microblogging away from IRC), a microblogging instance could, in fact, act as a de facto chatroom. When such a structure is needed. Taking advantage of the work done in microblogging over the past year (which seems to have advanced more rapidly than work on chatrooms has, during the past fifteen years). Instead of setting up an IRC channel, a Web-based chatroom, or even a session on MSN Messenger, users could use their microblogging platform of choice and either decide to follow all updates related to a given event or simply not “opt-out” of following those updates (depending on their preferences). Updates related to multiple events are visible simultaneously (which isn’t really the case with IRC or chatrooms) and there could be ways to make event-specific updates more prominent. In fact, there would be easy ways to keep real-time statistics of those updates and get a bird’s eye view of those conversations.

And there’s a point about event-specific microblogging which is likely to both displease “alpha geeks” and convince corporate users: updates about some events could be “protected” in the sense that they would not appear in the public stream in realtime. The simplest case for this could be a company-wide meeting during which backchannel is allowed and even expected “within the walls” of the event. The “nothing should leave this room” attitude seems contradictory to social media in general, but many cases can be made for “confidential microblogging.” Microblogged conversations can easily be archived and these archives could be made public at a later date. Event-specific microblogging allows for some control of the “permeability” of the boundaries surrounding the event. “But why would people use microblogging instead of simply talking to another?,” you ask. Several quick answers: participants aren’t in the same room, vocal communication is mostly single-channel, large groups of people are unlikely to communicate efficiently through oral means only, several things are more efficiently done through writing, written updates are easier to track and archive…

There are many other things I’d like to say about event-based microblogging but this post is already long. There’s one thing I want to explain, which connects back to the social network dimension of microblogging.

Events can be simplistically conceived as social contexts which bring people together. (Yes, duh!) Participants in a given event constitute a “community of experience” regardless of the personal connections between them. They may be strangers, ennemies, relatives, acquaintances, friends, etc. But they all share something. “Participation,” in this case, can be relatively passive and the difference between key participants (say, volunteers and lecturers in a conference) and attendees is relatively moot, at a certain level of analysis. The key, here, is the set of connections between people at the event.

These connections are a very powerful component of social networks. We typically meet people through “events,” albeit informal ones. Some events are explicitly meant to connect people who have something in common. In some circles, “networking” refers to something like this. The temporal dimension of social connections is an important one. By analogy to philosophy of language, the “first meeting” (and the set of “first impressions”) constitute the “baptism” of the personal (or social) connection. In social media especially, the nature of social connections tends to be monovalent enough that this “baptism event” gains special significance.

The online construction of social networks relies on a finite number of dimensions, including personal characteristics described in a profile, indirect connections (FOAF), shared interests, textual content, geographical location, and participation in certain activities. Depending on a variety of personal factors, people may be quite inclusive or rather exclusive, based on those dimensions. “I follow back everyone who lives in Austin” or “Only people I have met in person can belong to my inner circle.” The sophistication with which online personal connections are negotiated, along such dimensions, is a thing of beauty. In view of this sophistication, tools used in social media seem relatively crude and underdeveloped.

Going back to the (un)conference concept, the usefulness of having access to a list of all participants in a given event seems quite obvious. In an open event like BarCamp, it could greatly facilitate the event’s logistics. In a closed event with paid access, it could be linked to registration (despite geek resistance, closed events serve a purpose; one could even imagine events where attendance is free but the microblogging backchannel incurs a cost). In some events, everybody would be visible to everybody else. In others, there could be a sort of ACL for diverse types of participants. In some cases, people could be allowed to “lurk” without being seen while in others radically transparency could be enforced. For public events with all participants visible, lists of participants could be archived and used for several purposes (such as assessing which sessions in a conference are more popular or “tracking” event regulars).

One reason I keep thinking about event-specific microblogging is that I occasionally use microblogging like others use business cards. In a geek crowd, I may ask for someone’s Twitter username in order to establish a connection with that person. Typically, I will start following that person on Twitter and find opportunities to communicate with that person later on. Given the possibility for one-way relationships, it establishes a social connection without requiring personal involvement. In fact, that person may easily ignore me without the danger of a face threat.

If there were event-specific instances from microblogging platforms, we could manage connections and profiles in a more sophisticated way. For instance, someone could use a barebones profile for contacts made during an impersonal event and a full-fledged profile for contacts made during a more “intimate” event. After noticing a friend using an event-specific business card with an event-specific email address, I got to think that this event microblogging idea might serve as a way to fill a social need.


More than most of my other blogposts, I expect comments on this one. Objections are obviously welcomed, especially if they’re made thoughtfully (like my PodMtl friend made them). Suggestions would be especially useful. Or even questions about diverse points that I haven’t addressed (several of which I can already think about).



What do you think of this idea of event-based microblogging? Would you use a microblogging instance linked to an event, say at an unconference? Can you think of fun features an event-based microblogging instance could have? If you think about similar ideas you’ve seen proposed online, care to share some links?


Thanks in advance!

I Am Not a Guru

“Nor do I play one online!”

The “I am not a ” phrase is often used as a disclaimer when one is giving advice. Especially in online contexts having to do with law, in which case the IANAL acronym can be used, and understood.
I’m not writing this to give advice. (Even though I could!) I’ve simply been thinking about social media a fair deal, recently, and thought I’d share a few thoughts.

I’ve been on the record as saying that I have a hard time selling my expertise. It’s not through lack of self-confidence (though I did have problems with this in the past), nor is it that my expertise is difficult to sell. It’s simply a matter of seeing myself as a friendly humanist, not as a brand to sell. To a certain extent, this post is an extension of the same line of thinking.

I’m also going back to my post about “the ‘social’ in ‘social media/marketing/web'” as I tend to position myself as an ethnographer and social scientist (I teach anthropology, sociology, and folkloristics). Simply put, I do participant-observation in social media spheres. Haven’t done formal research on the subject, nor have I taught in that field. But I did gain some insight in terms if what social media entails.

Again, I’m no guru. I’m just a social geek.

The direct prompt for this blogpost is a friend’s message in which he asked me for advice on the use of social media to market his creative work. Not that he framed his question in precisely those terms but the basic idea was there.

As he’s a friend, I answered him candidly, not trying to sell my social media expertise to him. But, after sending that message, I got to think about the fact that I’m not selling my social media expertise to anyone.

One reason is that I’m no salesman. Not only do I perceive myself as “too frank to be a salesman” (more on the assumptions later), but I simply do not have the skills to sell anything. Some people are so good at sales pitches that they could create needs where they is none (the joke about refrigerators and “Eskimos” is too much of an ethnic slur to be appropriate). I’ve been on the record saying that “I couldn’t sell bread for a penny” (to a rich yet starving person).

None of this means that I haven’t had any influence on any purchasing pattern. In fact, that long thread in which I confessed my lack of salesman skills was the impulse (direct or indirect) behind the purchase of a significant number of stovetop coffee devices and this “influence” has been addressed explicitly. It’s just that my influence tends to be more subtle, more “diffuse.” Influence based on participation in diverse groups. It’s one reason I keep talking about the “social butterfly effect.”

Coming back to social media and social marketing.

First, some working definitions. By “social media” I usually mean blogs, podcasts, social networking systems, and microblogs. My usage also involves any participatory use of the Internet and any alternative to “mainstream media” (MSM) which makes use of online contacts between human beings. “Social marketing” is, to me, the use of social media to market and sell a variety of things online, including “people as brands.” This notion connects directly to a specific meaning of “social capital” which, come to think of it, probably has more to do with Putnam than Bourdieu (PDF version of an atricle about both versions).

Other people, I admit, probably have much better ways to define those concepts. But those definitions are appropriate in the present context. I mostly wanted to talk about gurus.

Social Guru

I notice guru-like behaviour in the social media/marketing sphere.

I’m not targetting individuals, though the behaviour is adopted by specific people. Not every one is acting as a “social media guru” or “social marketing guru.” The guru-like behaviour is in fact quite specific and not as common as some would think.

Neither am I saying that guru-like behaviour is inappropriate. I’m not blaming anyone for acting like a guru. I’m mostly distancing myself from that behaviour. Trying to show that it’s one model for behaviour in the social media/marketing sphere.

It should go without saying: I’m not using the term “guru” in a literal sense it might have in South Asia. That kind of guru I might not distance myself from as quickly. Especially if we think about “teachers as personal trainers.” But I’m using “guru” in reference to an Anglo-American phenomenon having to do with expertise and prestige.

Guru-like behaviour, as noticed in the social media/marketing sphere, has to do with “portraying oneself as an expert holding a secret key which can open the doors to instant success.” Self-assurance is involved, of course. But there’s also a degree of mystification. And though this isn’t a rant against people who adopt this kind of behaviour, I must admit that I have negative reactions to any kind of mystification.

There’s a difference between mystery and mystification. Something that is mysterious is difficult to explain “by its very nature.” Mystification involves withholding information to prevent knowledge. As an academic, I have been trained to fight obscurantism of any kind. Mystification seems counterproductive. “Information Wants to be Free.”

This is not to say that I dislike ambiguity, double-entendres, or even secrets. In fact, I’m often using ambiguity in playful manner and, working with a freemasonry-like secret association, I do understand the value of the most restrictive knowledge management practises. But I find limited value in restricting information when knowledge can be beneficial to everyone. As in Eco’s The Name of the Rose, subversive ideas find their way out of attempts to hide them.

Another aspect of guru-like behaviour which tends to bother me is that I can’t help but find it empty. As some would say, “there needs to be a ‘there’ there.” With social media/marketing, the behaviour I’m alluding to seems to imply that there is, in fact, some “secret key to open all doors.” Yet, as I scratch beneath the surface, I find something hollow. (The image I have in mind is that of a chocolate Easter egg. But any kind of trompe-l’œil would work.)

Obviously, I’m not saying that there’s “nothing to” social media/marketing. Those who dismiss social media and/or social marketing sound to me like curmudgeons or naysayers. “There’s nothing new, here. It’s just the same thing as what it always was. Buy my book to read all about what nonsense this all is.” (A bit self-serving, don’t you think?)

And I’m not saying that I know what there is in social media and marketing which is worth using. That would not only be quite presumptuous but it would also represent social media and marketing in a more simplified manner than I feel it deserves.

I’m just saying that caution should be used with people who claim they know everything there is to know about social media and social marketing. In other words, “be careful when someone promises to make you succeed through the Internet.” Sounds obvious, but some people still fall prey to grandiose claims.

Having said this, I’ll keep on posting some of thoughts about social media and social marketing. I might be way off, so “don’t quote me on this.” (You can actually quote me but don’t give my ideas too much credit.)

How Can Google Beat Facebook?

It might not be so hard:

As I see it, the biggest shortcoming of social-networking sites is their inability to play well with others. Between MySpace, Facebook, LinkedIn, Tribe, Pownce, and the numerous also-rans, it seems as if maintaining an active presence at all of these sites could erode into becoming a full-time job. If Google can somehow create a means for all of these services to work together, and seamlessly interact with the Google family, then perhaps this is the killer app that people don’t even realize they’ve been waiting for. Google gives social networking another go | Media Sphere – Josh Wolf blogs about the new information age – CNET Blogs

Some might take issue at Wolf’s presumption. Many of us have realised in 1997 that the “killer app” for social networking services is for them to work together. But the point is incredibly important and needs to be made again and again.

Social Networking Services work when people connect through it. The most intricate “network effect” you can think of. For connections to work, existing social relationships and potential social relationships need to be represented in the SNS as easily as possible. What’s more, investing effort and time in building one’s network relates quite directly with the prospective life of SNS. Faced with the eventuality of losing all connections in a snap because everybody has gone to “the next thing,” the typical SNS user is wary. Given the impression that SNS links can survive the jump to “the next one” (say, via a simple “import” function), the typical SNS user is likely to use the SNS to its fullest potential. This is probably one of several reasons for the success of Facebook. And Google can certainly put something together which benefits from this principle.

Yeah, yeah, Wolf  was referring more specifically to the “synchronisation” of activities on different SNS or SNS-like systems. That’s an important aspect of the overall “SNS interoperability” issue. Especially if SNS are important parts of people’s lives. But I prefer to think about the whole picture.

Another thing which has been mentioned is the connection Google could make between SNS and its other tools. One approach would be to build more “social networking features” (beyond sharing) into its existing services. The other could be to integrate Google tools into SNS (say, top-notch Facebook applications). Taken together, these two approaches would greatly benefit both Google and the field of social networking in general.

All in all, what I could easily see would be a way for me to bring all my SNS “content” to a Google SNS, including existing links. From a Google SNS, I would be able to use different “social-enabled” tools from Google like the new Gmail, an improved version of Google Documents, and the Blogger blogging platform. Eventually, most of my online activities would be facilitated by Google but I would still be able to use non-Google tools as I wish.

There’s a few tools I’m already thinking about, which could make sense in this “Google-enabled social platform.” For one, the “ultimate social bookmarking tool” for which I’ve been building feature wishlists. Then, there’s the obvious need for diverse applications which can use a centralised online storage system. Or the browser integration possible with something like, I don’t know, the Google toolbar… 😉

Given my interest in educational technology, I can’t help but think about online systems for course management (like Moodle and Sakai). Probably too specific, but Google could do a wonderful job at it.

Many people are certainly thinking about advertisement, revenue-sharing, p2p for media files, and other Google-friendly concepts. These aren’t that important for me.

I can’t say that I have a very clear image of what Google’s involvement in the “social networking sphere” will look like. But I can easily start listing Google products and features which are desperately calling for integration in a social context: Scholar, Web History, Docs, Reader, Browser Sync, Gcal, Gmail, Notebook, News, Mobile, YouTube, Ride Finder, Blog Comments, Music Trends, University Search, MeasureMap, Groups, Alerts, Bookmarks…

Sometimes, I really wonder why a company like Google can’t “get its act together” in making everything it does fit in a simple platform. They have the experts, the money, the users. They just need to make it happen.

Ah, well…