Selling Myself Long

Been attending sessions by Meri Aaron Walker about online methods to get paid for our expertise. Meri coaches teachers about those issues.

MAWSTOOLBOX.COM

There’s also a LearnHub “course”: Jumpstart Your Online Teaching Career.

Some notes, on my own thinking about monetization of expertise. Still draft-like, but RERO is my battle cry.

Some obstacles to my selling expertise:

• My “oral personality.”
• The position on open/free knowledge in academia and elsewhere.
• My emphasis on friendship and personal rapport.
• My abilities as an employee instead of a “boss.”
• Difficulty in assessing the value of my expertise.
• The fact that other people have the same expertise that I think I have.
• High stakes (though this can be decreased, in some contexts).
• My distaste for competition/competitiveness.
• Difficulty at selling and advertising myself (despite my social capital).
• Being a creative generalist instead of a specialist.

Despite all these obstacles, I have been thinking about selling my services online.

One reason is that I really do enjoy teaching. As I keep saying, teaching is my hobby (when I get paid, it’s to learn how to interact with other learners and to set up learning contexts).

In fact, I enjoy almost everything in teaching (the major exception being grading/evaluating). From holding office hours and lecturing to facilitating discussions and answering questions through email. Teaching, for me, is deeply satisfying and I think that learning situations which imply the role of a teacher still make a lot of sense. I also like more informal learning situations and I even try to make my courses more similar to informal teaching. But I still find specific value in a “teaching and learning” system.

Some people seem to assume that teaching a course is the same thing as “selling expertise.” My perspective on learning revolves to a large extent on the difference between teaching and “selling expertise.” One part is that I find a difference between selling a product or process and getting paid in a broader transaction which does involve exchange about knowledge but which isn’t restricted to that exchange. Another part is that I don’t see teachers as specialists imparting their wisdom to eager masses. I see knowledge as being constructed in diverse situations, including formal and informal learning. Expertise is often an obstacle in the kind of teaching I’m interested in!

Funnily enough, I don’t tend to think of expertise as something that is easily measurable or transmissible. Those who study expertise have ways to assess something which is related to “being an expert,” especially in the case of observable skills (many of those are about “playing,” actually: chess, baseball, piano…). My personal perspective on expertise tends to be broader, more fluid. Similar to experience, but with more of a conscious approach to learning.

There also seems to be a major difference between “breadth of expertise” and “topics you can teach.” You don’t necessarily need to be very efficient at some task to help someone learn to do it. In fact, in some cases, being proficient in a domain is an obstacle to teaching in that domain, since expertise is so ingrained as to be very difficult to retrieve consciously.

This is close to “do what I say, not what I do.” I even think that it can be quite effective to actually instruct people without direct experience of these instructions. Similar to consulting, actually. Some people easily disagree with this point and some people tease teachers about “doing vs. teaching.” But we teachers do have a number of ways to respond, some of them snarkier than others. And though I disagree with several parts of his attitude, I quite like this short monologue by Taylor Mali about What Teachers Make.

Another reason I might “sell my expertise” is that I genuinely enjoy sharing my expertise. I usually provide it for free, but I can possibly relate to the value argument. I don’t feel so tied to social systems based on market economy (socialist, capitalist, communist…) but I have to make do.

Another link to “selling expertise” is more disciplinary. As an ethnographer, I enjoy being a “cultural translator.” of sorts. And, in some cases, my expertise in some domains is more of a translation from specialized speech into laypeople’s terms. I’m actually not very efficient at translating utterances from one language to another. But my habit of navigating between different “worlds” makes it possible for me to bridge gaps, cross bridges, serve as mediator, explain something fairly “esoteric” to an outsider. Close to popularization.

So, I’ve been thinking about what can be paid in such contexts which give prominence to expertise. Tutoring, homework help, consulting, coaching, advice, recommendation, writing, communicating, producing content…

And, finally, I’ve been thinking about my domains of expertise. As a “Jack of All Trades,” I can list a lot of those. My level of expertise varies greatly between them and I’m clearly a “Master of None.” In fact, some of them are merely from personal experience or even anecdotal evidence. Some are skills I’ve been told I have. But I’d still feel comfortable helping others with all of them.

I’m funny that way.

Domains of  Expertise

French

• Conversation
• Reading
• Writing
• Culture
• Literature
• Regional diversity
• Chanson appreciation

Bamanan (Bambara)

• Greetings
• Conversation

Social sciences

• Ethnographic disciplines
• Ethnographic field research
• Cultural anthropology
• Linguistic anthropology
• Symbolic anthropology
• Ethnomusicology
• Folkloristics

Semiotics

Language studies

• Language description
• Social dimensions of language
• Language change
• Field methods

Education

• Critical thinking
• Lifelong learning
• Higher education
• Graduate school
• Graduate advising
• Academia
• Humanities
• Social sciences
• Engaging students
• Getting students to talk
• Online teaching
• Online tools for teaching

Course Management Systems (Learning Management Systems)

• Oncourse
• Sakai
• WebCT
• Blackboard
• Moodle

Social networks

• Network ethnography
• Network analysis
• Influence management

Web platforms

• Facebook
• MySpace
• Ning
• LinkedIn
• Twitter
• Jaiku
• YouTube
• Flickr

Music

• Cultural dimensions of music
• Social dimensions of music
• Musicking
• Musical diversity
• Musical exploration
• Classical saxophone
• Basic music theory
• Musical acoustics
• Globalisation
• Business models for music
• Sound analysis
• Sound recording

Beer

• Homebrewing
• Brewing techniques
• Recipe formulation
• Finding ingredients
• Appreciation
• Craft beer culture
• Brewing trends
• Beer styles
• Brewing software

Coffee

• Homeroasting
• Moka pot brewing
• Espresso appreciation
• Coffee fundamentals
• Global coffee trade

Social media

Blogging

• Diverse uses of blogging
• Writing tricks
• Workflow
• Blogging platforms

Podcasts

• Advantages of podcasts
• Podcasts in teaching
• Filming
• Finding podcasts
• Embedding content

Technology

• Trends
• Geek culture
• Equipment
• Beta testing
• Troubleshooting Mac OS X

Online Life

Communities

• Mailing-lists
• Generating discussions
• Entering communities
• Building a sense of community
• Diverse types of communities
• Community dynamics
• Online communities

Food

• Enjoying food
• Cooking
• Baking
• Vinaigrette
• Pizza dough
• Bread

Places

• Montreal, Qc
• Lausanne, VD
• Bamako, ML
• Bloomington, IN
• Moncton, NB
• Austin, TX
• South Bend, IN
• Fredericton, NB
• Northampton, MA

Pedestrianism

• Carfree living
• Public transportation
• Pedestrian-friendly places

Tools I Use

• PDAs
• iPod
• iTunes
• WordPress.com
• Skype
• Del.icio.us
• Diigo
• Blogger (Blogspot)
• Mac OS X
• Firefox
• Flock
• Internet Explorer
• Safari
• Gmail
• Google Calendar
• Google Maps
• Zotero
• Endnote
• RefWorks
• Zoho Show
• Wikipedia
• iPod touch
• SMS
• Outlining
• PowerPoint
• Slideshare
• Praat
• Audacity
• Nero Express
• Productivity software

Effective Web searches

Socialization

• Social capital
• Entering the field
• Creating rapport
• Event participation
• Event hosting

Computer Use

• Note-taking
• Working with RSS feeds
• Basic programing concepts
• Data manipulations

Research Methods

• Open-ended interviewing
• Qualitative data analysis

Personal

• Hedonism
• Public speaking
• GERD
• Strabismus
• Moving
• Cultural awareness

Music, Coffee, Digital Life

“These are a few of my favourite things…”

I keep thing that music and coffee have a lot to do with one another. I’m also a wannabe geek. So I’m quite interested in the recently-announced Apple/Starbucks partnership to distribute music via wireless connections.

Apple – iTunes – Starbucks

Haven’t read much discussion about this deal yet. After all, the iPod touch is generating a lot more buzz. But I think this partnership can lead to something.

Makes a lot of sense, this deal. Brand recognition. Co-branding. New avenues for music distribution. “Physical locations” and computer networks. Music discovery through exposure. Impulsive buying. Selling an ambiance.

As it so happens, I’ve been a fan of many Apple products. I’m not a total Apple fanboy. And I’m certainly not an “unconditional” of the company. But I do tend to be overly enthusiastic about some products they release and the approach they’re taking. I did get contracts as a campus representative for Apple about ten years ago. And I have high hopes for the company. So, I think this can be a good thing for Apple and I’m looking forward to that, even if it doesn’t change anything in my life.

I’m also an ethnomusicologist and a musician. I care about people’s enjoyment of music. And I care about musicians making a living through their musical activities. Because this can mean increased music sales, “I’m all for it.” Of course, I have some reservations about the way the iTunes music store works. But the basic principle makes a lot of sense and is pretty much musician-friendly.

I care a lot about cafés. I do think they’re important locations for a lot of things to happen. I even take notes about what I think the ideal café would be for me. And I celebrate the opening of new cafés where I live. So I think my love for cafés is well-served by an association with music. I had been thinking about a similar system for a while now, thinking that cafés would be great places to “diffuse” music. So I can’t complain that this dream I had is being fulfilled.

The only thing is, I have a thing about Starbucks. Not that I think it’s the most evil company in the world. But I dislike a lot of the effects they’ve had on the world of coffee. Some of their business tactics are very close to bullying so I enjoy it when they lose to a café owner. I also find the quality of their coffee to be subpar. Contrary to what many people in the United States seem to feel, I don’t get the impression that Starbucks increased my ability to get quality coffee. In fact, because of Starbucks and other café chains, I feel that coffee has often decreased in quality and certainly in diversity since Starbucks started its “worldwide” expansion. I’m not anti-globalisation. But I’m against the bulldozing of café culture.

Not to mention that I prefer local initiatives to provide free WiFi connections to local communities to T-Mobile’s restrictive business model.

So, though the partnership between the iTunes Wi-Fi Music Store and Starbucks should fill me with joy, I feel sad that Starbucks had to be the target of this deal. It makes a lot of sense and I understand Apple couldn’t have a more appropriate partner in the deal. But I would prefer a move toward broad partnerships across a wide range of people. Who knows, maybe this will spark a movement by online music distribution system (besides iTunes), wireless providers (besides T-Mobile), and cafés (besides Starbucks) to connect music listening and café-going in new ways.

It’s not the whole world that’s consolidating in a few multinational conglomerates.