One thing I like about this text is its tone. There’s an honesty, an ingenuity that I find rare in this type of writing.
- startup ideas
- The background is important, in terms of the type of ideas about which we’re constructing something.
- what do you wish someone would make for you?
- My own itch has to do with Diigo, actually. There’s a lot I wish Diigo would make for me. I may be perceived as an annoyance, but I think my wishlist may lead to something bigger and possibly quite successful.
- The difference between this question and the “scratch your own itch” principle seems significant, and this distinction may have some implications in terms of success: we’re already talking about others, not just running ideas in our own head.
- what do you wish someone would make for you?
- It’s somewhat different from the well-known “scratch your own itch” principle. In this difference might be located something significant. In a way, part of the potential for this version to lead to success comes from the fact that it’s already connected with others, instead of being about running ideas in your own mind.
- grow organically
- The core topic of the piece, put in a comparative context. The comparison isn’t the one people tend to make and one may argue about the examples used. But the concept of organic ideas is fascinating and inspiring.
- you decide, from afar,
- What we call, in anthropology, the “armchair” approach. Also known as “backbenching.” For this to work, you need to have a deep knowledge of the situation, which is part of the point in this piece. Nice that it’s not demonizing this position but putting it in context.
was the first type
- One might argue that it was a hybrid case. Although, it does sound like the very beginnings of Apple weren’t about “thinking from afar.”
- class of users other than you
- Since developers are part of a very specific “class” of people, this isn’t insignificant a way to phrase this.
- They still rely on this principle today, incidentally.
The iPhone is the phone Steve Jobs wants.
- Apple tends to be perceived in a different light. According to many people, it’s the “textbook example” of a company where decisions are made without concerns for what people need. “Steve Jobs uses a top-down approach,” “They don’t even use focus groups,” “They don’t let me use their tools the way I want to use them.” But we’re not talking about the same distinction between top-down and bottom-up. Though “organic ideas” seem to imply that it’s a grassroots/bottom-up phenomenon, the core distinction isn’t about the origin of the ideas (from the “top,” in both cases) but on the reasoning behind these ideas.
- We didn’t need this software ourselves.
- Sounds partly like a disclaimer but this approach is quite common and “there’s nothing wrong with it.”
- comparatively old
- Age and life experience make for an interesting angle. It’s not that this strategy needs people of a specific age to work. It’s that there’s a connection between one’s experience and the way things may pan out.
- There is no sharp line between the two types of ideas,
- Those in the “engineering worldview” might go nuts, at this point. I can hear the claims of “hand waving.” But we’re talking about something complex, here, not a merely complicated problem.
- Apple type
- One thing to note in the three examples here: they’re all made by pairs of guys. Jobs and Woz, Gates and Allen, Page and Brin. In many cases, the formula might be that one guy (or gal, one wishes) comes up with ideas knowing that the other can implement them. Again, it’s about getting somebody else to build it for you, not about scratching your own itch.
- Bill Gates was writing something he would use
- Again, Gates may not be the most obvious example, since he’s mostly known for another approach. It’s not inaccurate to say he was solving his own problem, at the time, but it may not be that convincing as an example.
- Larry and Sergey when they wrote the first versions of Google.
- Although, the inception of the original ideas was academic in context. They weren’t solving a search problem or thinking about monetization. They were discovering the power of CitationRank.
- generally preferable
- Nicely relativistic.
- It takes experience
to predict what other people will want.
- And possibly a lot more. Interesting that he doesn’t mention empirical data.
- young founders
- They sound like a fascinating group to observe. They do wonders when they open up to others, but they seem to have a tendency to impose their worldviews.
- I’d encourage you to focus initially on organic ideas
- Now, this advice sounds more like the “scratch your own itch” advocation. But there’s a key difference in that it’s stated as part of a broader process. It’s more of a “walk before you run” or “do your homework” piece of advice, not a “you can’t come up with good ideas if you just think about how people will use your tool.”
- missing or broken
- It can cover a lot, but it’s couched in terms of the typical “problem-solving” approach at the centre of the engineering worldview. Since we’re talking about developing tools, it makes sense. But there could be a broader version, admitting for dreams, inspiration, aspiration. Not necessarily of the “what would make you happy?” kind, although there’s a lot to be said about happiness and imagination. You’re brainstorming, here.
- immediate answers
- Which might imply that there’s a second step. If you keep asking yourself the same question, you may be able to get a very large number of ideas. The second step could be to prioritize them but I prefer “outlining” as a process: you shuffle things together and you group some ideas to get one which covers several. What’s common between your need for a simpler way to code on the Altair and your values? Why do you care so much about algorithms instead of human encoding?
- You may need to stand outside yourself a bit to see brokenness
- Ah, yes! “Taking a step back,” “distancing yourself,” “seeing the forest for the trees”… A core dimension of the ethnographic approach and the need for a back-and-forth between “inside” and “outside.” There’s a reflexive component in this “being an outsider to yourself.” It’s not only psychological, it’s a way to get into the social, which can lead to broader success if it’s indeed not just about scratching your own itch.
- get used to it and take it for granted
- That’s enculturation, to you. When you do things a certain way simply because “we’ve always done them that way,” you may not create these organic ideas. But it’s a fine way to do your work. Asking yourself important questions about what’s wrong with your situation works well in terms of getting new ideas. But, sometimes, you need to get some work done.
- a Facebook
- Yet another recontextualized example. Zuckerberg wasn’t trying to solve that specific brokenness, as far as we know. But Facebook became part of what it is when Zuck began scratching that itch.
- organic startup ideas usually don’t
seem like startup ideas at first
- Which gets us to the pivotal importance of working with others. Per this article, VCs and “angel investors,” probably. But, in the case of some of cases cited, those we tend to forget, like Paul Allen, Narendra, and the Winklevosses.
- end up making
something of value to a lot of people
- Trial and error, it’s an iterative process. So you must recognize errors quickly and not invest too much effort in a specific brokenness. Part of this requires maturity.
other people dismiss as a toy
- The passage on which Gruber focused and an interesting tidbit. Not that central, come to think of it. But it’s important to note that people’s dismissive attitude may be misled, that “toys” may hide tools, that it’s probably a good idea not to take all feedback to heart…
- At this point, when someone comes to us with
something that users like but that we could envision forum trolls
dismissing as a toy, it makes us especially likely to invest.
- the best source of organic ones
- Especially to investors. Potentially self-serving… in a useful way.
- they’re at the forefront of technology
- That part I would dispute, actually. Unless we talk about a specific subgroup of young founders and a specific set of tools. Young founders tend to be oblivious to a large field in technology, including social tools.
- they’re in a position to discover
valuable types of fixable brokenness first
- The focus on fixable brokenness makes sense if we’re thinking exclusively through the engineering worldview, but it’s at the centre of some failures like the Google Buzz launch.
- you still have to work hard
- Of the “inspiration shouldn’t make use forget perspiration” kind. Makes for a more thoughtful approach than the frequent “all you need to do…” claims.
- I’d encourage anyone
starting a startup to become one of its users, however unnatural it
- Not merely an argument for dogfooding. It’s deeper than that. Googloids probably use Google tools but they didn’t actually become users. They’re beta testers with a strong background in troubleshooting. Not the best way to figure out what users really want or how the tool will ultimately fail.
- It’s hard to compete directly with open source software
- Open Source as competition isn’t new as a concept, but it takes time to seep in.
- there has to be some part
you can charge for
- The breach through which old-school “business models” enter with little attention paid to everything else. To the extent that much of the whole piece might crumble from pressure built up by the “beancounter” worldview. Good thing he acknowledges it.
Category Archives: Apple
I recently got this used Mac mini Intel Core Duo 1.66GHz (early 2006). It’s a low end machine but it’s much better than the Mac mini G4 I was buying from somebody else. One thing, though, is that with 1 GB of RAM, the G4 felt snappier than the Core Duo did with 512 MB of RAM. I just maxed the Core Duo’s RAM to 2 GB and it now feels snappier than the G4 did, for the brief amount of time I had it.
Of course, for casual uses, differences in speed aren’t that noticeable, which is the main point of my previous post on coming back to Mac. But, in this case, the difference between the same Mac mini Intel Core Duo with 512 MB of RAM and the same machine with 2 GB is quite noticeable, even in casual use.
I bought the RAM through NCIX, one of the better known online retailers of PC equipment in Canada. Two Kingston-branded 1 GB PC2-5300 SO-DIMMs for 48.17$, shipping included. It cost me as much for a single 1 GB PC-2700 DIMM (also Kingston-branded), locally (without shipping). This might have been one of the most trouble-free online buying experiences I’ve ever had.
For one thing, NCIX accepts Interac Online. Interac is the main system for debit cards in Canada and it’s accepted in almost any “brick and mortar” business. Despite having lived in the US where “flash cards” debit cards with credit card numbers are common, I still prefer Interac over flash cards. It’s the first time I’ve used Interac Online and I wish all businesses accepted it.
Then, the whole order was well-documented, with a clear description of the step-by-step process. Too often, online retailers rely on the one confirmation message “we received your payment and we should ship your item soon.” One part of that documentation came from my bank, because I’ve used Interac Online. Contrary to Paypal, the operation happens directly.
The item was shipped rather promptly. It could have been faster but that wasn’t an issue. And it arrived quickly, over air, through Purolator. That part cost me about 3$, which is very good for prompt shipment of such a low-cost item (“super saver” shipping usually applies only to more costly orders). The items were properly packaged, with recycled paper.
All in all, I’ve had a very good experience with NCIX.
Then, there was the matter of installing the RAM. My experience with doing this on the Mac mini G4 was rather painless, in part because the box had already been opened. But the Mac mini Intel Core Duo is also much more difficult to upgrade because the SO-DIMMs are hidden under the chassis.
In both cases, I used the Method Shop tutorial on Mac mini RAM upgrade. These instructions are quite good overall. I wish there had been pictures of the four screws which need to be taken off, but it’s mostly a matter of making sure I had the right one. Contrary to what this tutorial implies, I didn’t have any issue taking these screws out and in, even though my screwdriver (the same I’d use for glasses or sax screws) isn’t magnetized.
One thing I did find difficult, though, was plugging back the tiny black cable by the computer’s (PRAM?) battery. Sounds silly but it was actually pretty difficult.
Inserting the top SO-DIMM was also a bit difficult but it’s mostly because I wasn’t clear on how angled it had to be. At the same time, those SO-DIMMs were much easier to secure in than most DIMMs I’ve installed in the past, including the one on the Mac mini G4.
I had a short moment of panic when I tested the mini while it was still “naked.” When I powered it on, I got a screen with a missing folder. I turned the mini off, played with the chassis a bit, and heard a “click.” Turns out the connection to the hard drive hadn’t been made. Because of the episode with the infamous tiny black cable, I worried that it might have been an issue with a cable I hadn’t noticed.
Putting the computer back together was actually easier than with the G4. No idea why, but it worked right away.
So, for less than 50$, I have greatly improved performance on this Mac mini. And it’s such a neat machine (small, quiet, practical) that this RAM installation marks the end of a rather successful process of getting Back in Mac.
Before installing the RAM, I’ve transferred a number of things from a previous Mac OS X machine (had saved everything on an old iPod) and from my XP machine. That machine now sleeps under my desk. I can VNC to it if I need to, and it still holds my ca. 100 GB iTunes Music library. But once I buy a 1 TB 7200 RPM external hard drive, it probably won’t be that useful.
[Update, December 27 8:55 pm: I received a reply from Apple:
Hello my name is Todd and i am happy to assist you. I understand that you would like a refund for your gift card that you purchased without knowing that you couldn’t purchase applications unfortunately i am unable to approve a refund because once a Gift Card has been redeemed, it no longer has any value. The store credit on the card has been completely transferred to the account it was redeemed to. I did some research and i came across this link where apple customers go and send feedback about issues they have experienced and I think you may find this informative.
Thank you Alexandre for choosing iTunes Store and have a great day.
iTunes Store Customer Support
please note: I work Thursday – Monday 7AM – 4PM CST
So it seems that the restriction is due to Canadian law. Which makes it even more surprising that none of the documentation available to users in the process of redeeming the code contains no mention of this restriction. I find Apple’s lack of attention to this issue a tad bit more troubling in context.]
I’m usually rather levelheaded and I don’t get angry that easily.
Apparently, iTunes gift cards can’t be used on the App Store portion of the Canadian version of the iTunes store. It seems that, in the US, gift cards can in fact be used on the App Store.
This is quite disappointing.
Because of diverse international moves, I currently don’t have access to a valid credit card in my own name. During this time, I’ve noticed a few applications on the iTunes App Store that I would like to purchase but, since I didn’t have a credit card, I couldn’t purchase them. I do have a Canadian Paypal account but the Canadian iTunes doesn’t accept Paypal payments (while the US version of iTunes does). I thought that Paypal was able to provide temporary credit card numbers but it seems that I was mistaken.
So I thought about using an iTunes gift card.
And I started thinking about this as a gift to myself. Not exactly a reward for good behaviour but a “feel good” purchase. I don’t tend to be that much into consumerism but I thought an iTunes gift card would make sense.
So, today, I went to purchase an iTunes gift card for use on the App Store portion of the iTunes Store.
I felt quite good about it. The weather today is bad enough that we are advised to stay home unless necessary. There’s ice all over and the sidewalks are extremely slippery. But I felt good about going to a store to purchase an iTunes gift card. In a way, I was “earning” this card. Exercising a lot of caution, I went to a pharmacy which, I thought, would sell iTunes gift cards. I know that Jean Coutu sells them. Turns out that this smaller pharmacy doesn’t. So I was told to go to a «dépanneur» (convenience store) a bit further, which did have iTunes gift cards. Had I known, I would probably have gone to another convenience store: Laval, like other places in Quebec, has dépanneurs everywhere. Still, since that dépanneur was rather close and is one of the bigger ones in the neighbourhood, I thought I’d go to that one.
And I did find iTunes gift cards. Problem is, the only ones they had were 25$. I would have preferred a 15$ card since I only need a few dollars for the main purchase I want to make on the iTunes App Store. But, given the context, I thought I’d buy the 25$ card. This is pretty much as close as I can get to an “upsell” and I thought about it before doing it. It’s not an impulse purchase since I’ve been planning to get an iTunes gift card for weeks, if not months. But it’s more money than I thought I would spend on iTunes, for a while.
Coming back home, I felt quite good. Not exactly giddy, but I got something close to a slight “consumption rush.” I so irregularly do purchases like these that it was a unique occasion to partake into consumer culture.
As I was doing all this, I was listening to the latest episode of The Word Nerds which is about currency (both linguistic and monetary). It was very difficult to walk but it all felt quite fun. I wasn’t simply running an errand, I was being self-indulgent.
In fact, I went to get French fries at a local greasy spoon, known for its fries. It may be an extreme overstatement but a commenter on Google Maps calls this place “Best Restaurant in North America.” The place was built, very close to my childhood home, the year I was born. It was rebuilt during the year and now looks like a typical Quebec greasy spoon chain. But their fries are still as good as they were before. And since “self-indulgence” was the theme of my afteroon, it all seemed fitting.
Speaking of indulgence, what I wanted to purchase is a game: Enjoy Sudoku. I’ve been playing with the free “Enjoy Sudoku Daily” version for a while. This free version has a number of restrictions that the 2.99$ version doesn’t have. If I had had access to a credit card at the time, I would have purchased the “premium version” right away. And I do use the free version daily, so I’ve been giving this a fair bit of thought in the meantime.
So imagine my deception when, after redeeming my iTunes gift card, I noticed that I wasn’t able to purchase Enjoy Sudoku. The gift certificate amount shows up in iTunes but, when I try to purchase the game, I get a message saying that I need to change my payment information. I tried different things, including redeeming the card again (which obviously didn’t work). I tried with other applications, even though I didn’t really have a second one which I really wanted to buy. I read the fine print on the card itself, on the card’s packaging, and on the Apple website. Couldn’t find any explanation. Through Web searches, I notice that gift card purchases apparently work on the App Store portion of the US iTunes site. Of course, that web forum might be wrong, but it’d be surprising if somebody else hadn’t posted a message denying the possibility to use iTunes gift cards on App Store given the context (a well-known Mac site, a somewhat elaborate discussion, this habit of forum posters and bloggers to pinpoint any kind of issue with Apple or other corporations…).
The legal fine print on the Apple Canada website does have one sentence which could be interpreted to legally cover the restriction of applications from purchases made with the iTunes gift card:
Not all products may be available.
This type of catch-all phrasing is fairly common in legalese and I do understand that it protects Apple from liability over products which cannot be purchased with an iTunes gift card, for whatever reason. But no mention is made of which products might be unavailable for purchase with an iTunes gift card. In fact, the exact same terms are in the fine print for the US version of the iTunes store. While it makes a lot of sense to embed such a statement in legal fine print, making people pay direct attention to this statement may have negative consequences for Apple as it can sound as if iTunes gift cards are unreliable or insufficient.
I eventually found an iTunes FAQ on the Canadian version of Apple support which explicitly mentions this restriction:
What can I buy with an iTunes Gift Card or iTunes Gift Certificate?
iTunes Gift Cards and iTunes Gift Certificates can be used to purchase music, videos and audio books from the iTunes Store. iTunes Gift Cards and iTunes Gift Certificates may not be used on the Canadian store to purchase applications and games. iTunes Gift Cards and iTunes Gift Certificates are not accepted for online Apple Store purchases.
As clear as can be. Had I known this, I would never have purchased this iTunes gift card. And I do accept this restriction, though it seems quite arbitrary. But I personally find it rather strange that a statement about this restriction is buried in the FAQ instead of being included on the card itself.
The US version of the same FAQ doesn’t mention applications:
What can I buy with an iTunes Gift Card or iTunes Gift Certificate?
iTunes Gift Cards and iTunes Gift Certificates can be used to purchase music, videos, TV shows, and audio books from the iTunes Store. At this time, iTunes Gift Cards and iTunes Gift Certificates are not accepted for online Apple Store purchases.
Since, as far as I know, iTunes gift cards can in fact be used to purchase applications, the omission is interesting. One might assume that application purchases are allowed “unless stated otherwise.” In fact, another difference between the two statements is quite intriguing: “At this time” iTunes Gift Cards are not accepted for online Apple Store purchases. While it may not mean anything about Apple Store purchases through iTunes cards in the future. But it does imply that they have been thinking about the possibility. As a significant part of Apple’s success has to do with its use of convenient payment systems, this “at this time” quote is rather intriguing.
So I feel rather dejected. Nothing extreme or tragic. But I feel at the same time disappointed and misled. I’ve had diverse experiences with Apple, in the past, some of which were almost epic. But this one is more frustrating, for a variety of reasons.
Sure, “it’s only 25$.” But I can do quite a lot with 25$. Yesterday, I bought two devices for just a bit more than this and I had been considering these purchases for a while. Altogether, the webcam, mouse, and Sudoku Daily were my holiday gifts to myself. Given my financial situation, these are not insignificant, in terms of money. I’ve had very positive experiences which cost much less than 25$, including some cost-free ones but also some reasonably-priced ones.
But it’s really not about the money. It’s partly about the principle: I hate being misled. When I do get misled by advertising, my attitude toward consumerism gets more negative. In this case, I get to think of Apple as representative of the flaws of consumerism. I’ve been a Mac geek since 1987 and I still enjoy Apple products. But I’m no Apple fanboy and occasions like these leave a surprisingly sour taste in my mouth.
The problem is compounded by the fact that Apple’s iTunes is a “closed ecosystem.” I listen respectfully to others who complain about Apple but I typically don’t have much of a problem with this lack of openness. Such a simple issue as not being able to use an iTunes gift card to purchase something on the iTunes App Store is enough to make me think about diverse disadvantages of the iTunes structure.
If it hadn’t been for the restrictive App Store, I could have purchased Enjoy Sudoku directly through Paypal. In fact, the developers already have a Paypal button for donations and I can assume that they’d be fine with selling the native application directly on their site. In the US, I could have purchased the application directly on iTunes with a US Paypal account. In this context, it now seems exceedingly strange that iTunes gift cards would not be usable on the iTunes App Store.
Which brings me back to a sore point with Apple: the company is frequently accused of “hating Canada.” Of course, the sentiment may be associated to Canadian jealousy over our neighbours in the United States. But Apple has done a number of things which have tended to anger Canadians. Perhaps the most obvious example was the fiasco over the Canadian iPhone as Rogers and Fido, Canada’s only cellphone providers for the iPhone, initially created such abusive plans that there was a very public outcry from people who wanted to purchase those cellphones. Rogers later changed its iPhone plans but the harm had been done. Apple may be seen as a victim, in this case, but the fiasco still gave credence to the notion that Apple hates Canada.
Yet this notion isn’t new. I personally remember diverse occasions through which Canadian users of Apple products had specific complaints about how we were treated. Much of the issues had to do with discrepancies over prices or problems with local customer support. And many of these were fairly isolated cases. But isolated incidents appear like a pattern to people if they’re burnt twice by the same flame.
Not that this means I’ll boycott Apple or that I’m likely to take part in one of those class action lawsuits which seem to “fall” on Apple with a certain regularity. But my opinion of Apple is much lower this afternoon than it has been in the past.
I’m sending the following to Apple Canada’s customer service (follow-up: 62621014). Not that I really expect a favourable resolution but I like to go on record about things like these.
I would like to either be credited 25$ for purchases on the App Store section of the iTunes store or reimbursed for this gift card.
I bought a 25$ iTunes gift card specifically to purchase applications on the App Store. The front of the card’s packaging says that I can use it “for music and more.” Nothing on the small print at the back of the packaging or on the card itself says that the card may not be used on the App Store. Even the legal terms of the card have no mention of this restriction:
The only passage of that page which can be understood to cover this exception is the following:
Not all products may be available.
Bringing attention to this sentence may not be a very good strategy as it can imply that some music, videos, and audiobooks are also restricted.
The only explicit and direct mention of this restriction is here, in the support section of the site:
What can I buy with an iTunes Gift Card or iTunes Gift Certificate?
iTunes Gift Cards and iTunes Gift Certificates can be used to purchase music, videos and audio books from the iTunes Store. iTunes Gift Cards and iTunes Gift Certificates may not be used on the Canadian store to purchase applications and games.
Glad to see Apple thinking about some new ways to produce and distribute podcasts.
It’s quite possible that this patent filing may not lead to anything concrete but the very fact that Apple devotes some time to the issue could lead to interesting things. In fact, other manufacturers may be motivated to move in this space and this might have powerful effects on educational technology.
- Several apps based on Web services with user account required.
- Facilitate account creation? (OpenID-like, or “business card”)
- Some apps send user to webpage for account creation.
- Captcha during account creation, sometimes with Flash-based audio option.
- Location-based (geo- features): keep having to allow, no setting on imprecision.
- Audio-in required in Shazam
- Not spelled out that Pandora Radio doesn’t work outside United States
- Sync Facebook events?
- App installation stops audio?
- AOL Radio glitching at normal volume?
- Molecules a bit kludgy
- No demos????
- Bunch of “standalone web apps” (not that innovative).
- Crashes occasionally
- No Montreal in UrbanSpoon? (Because of fear of language, it seems)
- No Canada in ZipCodes
- “Waadt” for “Vaud” in ZIPCodes
- SMS required in Loopt
- Accents on Facebook
- Text entry
- Contacts and calendar integration (e.g. Facebook)
- Wireless sync
- Presentation remote
- Brewing software
- Obvious features and support (copy-paste, Flash, Background)
Paid Apps I’d Really Like to Try
Requirements Leaving ‘Touch in the Cold
- Audio input
My Subjective Assessment of Some Free Apps
- To Do
- Talking (French) Phrasebook
- TapTheBeat Free
- Google Mobile App
- ePocrates RX
- iMaze (free)
- Local Picks by TripAdvisor