Category Archives: Apple

Actively Reading: Organic Ideas for Startups

Been using Diigo as a way to annotate online texts. In this case, I was as interested in the tone as in the text itself. At the same time, I kept thinking about things which seem to be missing from Diigo.

One thing I like about this text is its tone. There’s an honesty, an ingenuity that I find rare in this type of writing.

  • startup ideas
    • The background is important, in terms of the type of ideas about which we’re constructing something.
  • what do you wish someone would make for you?
    • My own itch has to do with Diigo, actually. There’s a lot I wish Diigo would make for me. I may be perceived as an annoyance, but I think my wishlist may lead to something bigger and possibly quite successful.
    • The difference between this question and the “scratch your own itch” principle seems significant, and this distinction may have some implications in terms of success: we’re already talking about others, not just running ideas in our own head.
  • what do you wish someone would make for you?
    • It’s somewhat different from the well-known “scratch your own itch” principle. In this difference might be located something significant. In a way, part of the potential for this version to lead to success comes from the fact that it’s already connected with others, instead of being about running ideas in your own mind.
  • grow organically
    • The core topic of the piece, put in a comparative context. The comparison isn’t the one people tend to make and one may argue about the examples used. But the concept of organic ideas is fascinating and inspiring.
  • you decide, from afar,
    • What we call, in anthropology, the “armchair” approach. Also known as “backbenching.” For this to work, you need to have a deep knowledge of the situation, which is part of the point in this piece. Nice that it’s not demonizing this position but putting it in context.
  • Apple
    was the first type
    • One might argue that it was a hybrid case. Although, it does sound like the very beginnings of Apple weren’t about “thinking from afar.”
  • class of users other than you
    • Since developers are part of a very specific “class” of people, this isn’t insignificant a way to phrase this.
  • They still rely on this principle today, incidentally.
    The iPhone is the phone Steve Jobs wants.
    • Apple tends to be perceived in a different light. According to many people, it’s the “textbook example” of a company where decisions are made without concerns for what people need. “Steve Jobs uses a top-down approach,” “They don’t even use focus groups,” “They don’t let me use their tools the way I want to use them.” But we’re not talking about the same distinction between top-down and bottom-up. Though “organic ideas” seem to imply that it’s a grassroots/bottom-up phenomenon, the core distinction isn’t about the origin of the ideas (from the “top,” in both cases) but on the reasoning behind these ideas.
  • We didn’t need this software ourselves.
    • Sounds partly like a disclaimer but this approach is quite common and “there’s nothing wrong with it.”
  • comparatively old
    • Age and life experience make for an interesting angle. It’s not that this strategy needs people of a specific age to work. It’s that there’s a connection between one’s experience and the way things may pan out.
  • There is no sharp line between the two types of ideas,
    • Those in the “engineering worldview” might go nuts, at this point. I can hear the claims of “hand waving.” But we’re talking about something complex, here, not a merely complicated problem.
  • Apple type
    • One thing to note in the three examples here: they’re all made by pairs of guys. Jobs and Woz, Gates and Allen, Page and Brin. In many cases, the formula might be that one guy (or gal, one wishes) comes up with ideas knowing that the other can implement them. Again, it’s about getting somebody else to build it for you, not about scratching your own itch.
  • Bill Gates was writing something he would use
    • Again, Gates may not be the most obvious example, since he’s mostly known for another approach. It’s not inaccurate to say he was solving his own problem, at the time, but it may not be that convincing as an example.
  • Larry and Sergey when they wrote the first versions of Google.
    • Although, the inception of the original ideas was academic in context. They weren’t solving a search problem or thinking about monetization. They were discovering the power of CitationRank.
  • generally preferable
    • Nicely relativistic.
  • It takes experience
    to predict what other people will want.
    • And possibly a lot more. Interesting that he doesn’t mention empirical data.
  • young founders
    • They sound like a fascinating group to observe. They do wonders when they open up to others, but they seem to have a tendency to impose their worldviews.
  • I’d encourage you to focus initially on organic ideas
    • Now, this advice sounds more like the “scratch your own itch” advocation. But there’s a key difference in that it’s stated as part of a broader process. It’s more of a “walk before you run” or “do your homework” piece of advice, not a “you can’t come up with good ideas if you just think about how people will use your tool.”
  • missing or broken
    • It can cover a lot, but it’s couched in terms of the typical “problem-solving” approach at the centre of the engineering worldview. Since we’re talking about developing tools, it makes sense. But there could be a broader version, admitting for dreams, inspiration, aspiration. Not necessarily of the “what would make you happy?” kind, although there’s a lot to be said about happiness and imagination. You’re brainstorming, here.
  • immediate answers
    • Which might imply that there’s a second step. If you keep asking yourself the same question, you may be able to get a very large number of ideas. The second step could be to prioritize them but I prefer “outlining” as a process: you shuffle things together and you group some ideas to get one which covers several. What’s common between your need for a simpler way to code on the Altair and your values? Why do you care so much about algorithms instead of human encoding?
  • You may need to stand outside yourself a bit to see brokenness
    • Ah, yes! “Taking a step back,” “distancing yourself,” “seeing the forest for the trees”… A core dimension of the ethnographic approach and the need for a back-and-forth between “inside” and “outside.” There’s a reflexive component in this “being an outsider to yourself.” It’s not only psychological, it’s a way to get into the social, which can lead to broader success if it’s indeed not just about scratching your own itch.
  • get used to it and take it for granted
    • That’s enculturation, to you. When you do things a certain way simply because “we’ve always done them that way,” you may not create these organic ideas. But it’s a fine way to do your work. Asking yourself important questions about what’s wrong with your situation works well in terms of getting new ideas. But, sometimes, you need to get some work done.
  • a Facebook
    • Yet another recontextualized example. Zuckerberg wasn’t trying to solve that specific brokenness, as far as we know. But Facebook became part of what it is when Zuck began scratching that itch.
  • organic startup ideas usually don’t
    seem like startup ideas at first
    • Which gets us to the pivotal importance of working with others. Per this article, VCs and “angel investors,” probably. But, in the case of some of cases cited, those we tend to forget, like Paul Allen, Narendra, and the Winklevosses.
  • end up making
    something of value to a lot of people
    • Trial and error, it’s an iterative process. So you must recognize errors quickly and not invest too much effort in a specific brokenness. Part of this requires maturity.
  • something
    other people dismiss as a toy
    • The passage on which Gruber focused and an interesting tidbit. Not that central, come to think of it. But it’s important to note that people’s dismissive attitude may be misled, that “toys” may hide tools, that it’s probably a good idea not to take all feedback to heart…
  • At this point, when someone comes to us with
    something that users like but that we could envision forum trolls
    dismissing as a toy, it makes us especially likely to invest.
  • the best source of organic ones
    • Especially to investors. Potentially self-serving… in a useful way.
  • they’re at the forefront of technology
    • That part I would dispute, actually. Unless we talk about a specific subgroup of young founders and a specific set of tools. Young founders tend to be oblivious to a large field in technology, including social tools.
  • they’re in a position to discover
    valuable types of fixable brokenness first
    • The focus on fixable brokenness makes sense if we’re thinking exclusively through the engineering worldview, but it’s at the centre of some failures like the Google Buzz launch.
  • you still have to work hard
    • Of the “inspiration shouldn’t make use forget perspiration” kind. Makes for a more thoughtful approach than the frequent “all you need to do…” claims.
  • I’d encourage anyone
    starting a startup to become one of its users, however unnatural it
    • Not merely an argument for dogfooding. It’s deeper than that. Googloids probably use Google tools but they didn’t actually become users. They’re beta testers with a strong background in troubleshooting. Not the best way to figure out what users really want or how the tool will ultimately fail.
  • It’s hard to compete directly with open source software
    • Open Source as competition isn’t new as a concept, but it takes time to seep in.
  • there has to be some part
    you can charge for
    • The breach through which old-school “business models” enter with little attention paid to everything else. To the extent that much of the whole piece might crumble from pressure built up by the “beancounter” worldview. Good thing he acknowledges it.

No Office Export in Keynote/Numbers for iPad?

To be honest, I’m getting even more excited about the iPad. Not that we get that much more info about it, but:

For one thing, the Pages for iPad webpage is explicitly stating Word support:

Attach them to an email as Pages files for Mac, Microsoft Word files, or PDF documents.

Maybe this is because Steve Jobs himself promised it to Walt Mossberg?
Thing is, the equivalent pages about Keynote for iPad and about Numbers for iPad aren’t so explicit:

The presentations you create in Keynote on your iPad can be exported as Keynote files for Mac or PDF documents


To share your work, export your spreadsheet as a Numbers file for Mac or PDF document

Not a huge issue, but it seems strange that Apple would have such an “export to Microsoft Office” feature on only one of the three “iWork for iPad” apps. Now, the differences in the way exports are described may not mean that Keynote won’t be able to export to Microsoft PowerPoint or that Numbers won’t be able to export to Microsoft Excel. After all, these texts may have been written at different times. But it does sound like PowerPoint and Excel will be import-only, on the iPad.

Which, again, may not be that big an issue. Maybe will work well enough for people’s needs. And some other cloud-based tools do support Keynote. (Though Google Docs and Zoho Show don’t.)

The reason I care is simple: I do share most of my presentation files. Either to students (as resources on Moodle) or to whole wide world (through Slideshare). My desktop outliner of choice, OmniOutliner, exports to Keynote and Microsoft Word. My ideal workflow would be to send, in parallel, presentation files to Keynote for display while on stage and to PowerPoint for sharing. The Word version could also be useful for sharing.

Speaking of presenting “slides” on stage, I’m also hoping that the “iPad Dock Connector to VGA Adapter” will support “presenter mode” at some point (though it doesn’t seem to be the case, right now). I also dream of a way to control an iPad presentation with some kind of remote. In fact, it’s not too hard to imagine it as an iPod touch app (maybe made by Appiction, down in ATX).

To be clear: my “presentation files” aren’t really about presenting so much as they are a way to package and organize items. Yes, I use bullet points. No, I don’t try to make the presentation sexy. My presentation files are acting like cue cards and like whiteboard snapshots. During a class, I use the “slides” as a way to keep track of where I planned the discussion to go. I can skip around, but it’s easier for me to get at least some students focused on what’s important (the actual depth of the discussion) because they know the structure (as “slides”) will be available online. Since I also podcast my lectures, it means that they can go back to all the material.

I also use “slides” to capture things we build in class, such as lists of themes from the readings or potential exam questions.  Again, the “whiteboard” idea. I don’t typically do the same thing during a one-time talk (say, at an unconference). But I still want to share my “slides,” at some point.

So, in all of these situations, I need a file format for “slides.” I really wish there were a format which could work directly out of the browser and could be converted back and forth with other formats (especially Keynote, OpenOffice, and PowerPoint). I don’t need anything fancy. I don’t even care about transitions, animations, or even inserting pictures. But, despite some friends’ attempts at making me use open solutions, I end up having to use presentation files.

Unfortunately, at this point, PowerPoint is the de facto standard for presentation files. So I need it, somehow. Not that I really need PowerPoint itself. But it’s still the only format I can use to share “slides.”

So, if Keynote for iPad doesn’t export directly to PowerPoint, it means that I’ll have to find another way to make my workflow fit.

Ah, well…

Why I Need an iPad

I’m one of those who feel the iPad is the right tool for the job.

This is mostly meant as a reply to this blogthread. But it’s also more generally about my personal reaction to Apple’s iPad announcement.

Some background.

I’m an ethnographer and a teacher. I read a fair deal, write a lot of notes, and work in a variety of contexts. These days, I tend to spend a good amount of time in cafés and other public places where I like to work without being too isolated. I also commute using public transit, listen to lots of podcast, and create my own. I’m also very aural.

I’ve used a number of PDAs, over the years, from a Newton MessagePad 130 (1997) to a variety of PalmOS devices (until 2008). In fact, some people readily associated me with PDA use.

As soon as I learnt about the iPod touch, I needed one. As soon as I’ve heard about the SafariPad, I wanted one. I’ve been an intense ‘touch user since the iPhone OS 2.0 release and I’m a happy camper.

(A major reason I never bought an iPhone, apart from price, is that it requires a contract.)

In my experience, the ‘touch is the most appropriate device for all sorts of activities which are either part of an other activity (reading during a commute) or are simply too short in duration to constitute an actual “computer session.” You don’t “sit down to work at your ‘touch” the way you might sit in front of a laptop or desktop screen. This works great for “looking up stufff” or “checking email.” It also makes a lot of sense during commutes in crowded buses or metros.

In those cases, the iPod touch is almost ideal. Ubiquitous access to Internet would be nice, but that’s not a deal-breaker. Alternative text-input methods would help in some cases, but I do end up being about as fast on my ‘touch as I was with Graffiti on PalmOS.

For other tasks, I have a Mac mini. Sure, it’s limited. But it does the job. In fact, I have no intention of switching for another desktop and I even have an eMachines collecting dust (it’s too noisy to make a good server).

What I miss, though, is a laptop. I used an iBook G3 for several years and loved it. For a little while later, I was able to share a MacBook with somebody else and it was a wonderful experience. I even got to play with the OLPC XO for a few weeks. That one was not so pleasant an experience but it did give me a taste for netbooks. And it made me think about other types of iPhone-like devices. Especially in educational contexts. (As I mentioned, I’m a teacher)

I’ve been laptop-less for a while, now. And though my ‘touch replaces it in many contexts, there are still times when I’d really need a laptop. And these have to do with what I might call “mobile sessions.”

For instance: liveblogging a conference or meeting. I’ve used my ‘touch for this very purpose on a good number of occasions. But it gets rather uncomfortable, after a while, and it’s not very fast. A laptop is better for this, with a keyboard and a larger form factor. But the iPad will be even better because of lower risks of RSI. A related example: just imagine TweetDeck on iPad.

Possibly my favourite example of a context in which the iPad will be ideal: presentations. Even before learning about the prospect of getting iWork on a tablet, presentations were a context in which I really missed a laptop.

Sure, in most cases, these days, there’s a computer (usually a desktop running XP) hooked to a projector. You just need to download your presentation file from Slideshare, show it from Prezi, or transfer it through USB. No biggie.

But it’s not the extra steps which change everything. It’s the uncertainty. Even if it’s often unfounded, I usually get worried that something might just not work, along the way. The slides might not show the same way as you see it because something is missing on that computer or that computer is simply using a different version of the presentation software. In fact, that software is typically Microsoft PowerPoint which, while convenient, fits much less in my workflow than does Apple Keynote.

The other big thing about presentations is the “presenter mode,” allowing you to get more content than (or different content from) what the audience sees. In most contexts where I’ve used someone else’s computer to do a presentation, the projector was mirroring the computer’s screen, not using it as a different space. PowerPoint has this convenient “presenter view” but very rarely did I see it as an available option on “the computer in the room.” I wish I could use my ‘touch to drive presentations, which I could do if I installed software on that “computer in the room.” But it’s not something that is likely to happen, in most cases.

A MacBook solves all of these problems. and it’s an obvious use for laptops. But how, then, is the iPad better? Basically because of interface. Switching slides on a laptop isn’t hard, but it’s more awkward than we realize. Even before watching the demo of Keynote on the iPad, I could simply imagine the actual pleasure of flipping through slides using a touch interface. The fit is “natural.”

I sincerely think that Keynote on the iPad will change a number of things, for me. Including the way I teach.

Then, there’s reading.

Now, I’m not one of those people who just can’t read on a computer screen. In fact, I even grade assignments directly from the screen. But I must admit that online reading hasn’t been ideal, for me. I’ve read full books as PDF files or dedicated formats on PalmOS, but it wasn’t so much fun, in terms of the reading process. And I’ve used my ‘touch to read things through Stanza or ReadItLater. But it doesn’t work so well for longer reading sessions. Even in terms of holding the ‘touch, it’s not so obvious. And, what’s funny, even a laptop isn’t that ideal, for me, as a reading device. In a sense, this is when the keyboard “gets in the way.”

Sure, I could get a Kindle. I’m not a big fan of dedicated devices and, at least on paper, I find the Kindle a bit limited for my needs. Especially in terms of sources. I’d like to be able to use documents in a variety of formats and put them in a reading list, for extended reading sessions. No, not “curled up in bed.” But maybe lying down in a sofa without external lighting. Given my experience with the ‘touch, the iPad is very likely the ideal device for this.

Then, there’s the overall “multi-touch device” thing. People have already been quite creative with the small touchscreen on iPhones and ‘touches, I can just imagine what may be done with a larger screen. Lots has been said about differences in “screen real estate” in laptop or desktop screens. We all know it can make a big difference in terms of what you can display at the same time. In some cases, two screens isn’t even a luxury, for instance when you code and display a page at the same time (LaTeX, CSS…). Certainly, the same qualitative difference applies to multitouch devices. Probably even more so, since the display is also used for input. What Han found missing in the iPhone’s multitouch was the ability to use both hands. With the iPad, Han’s vision is finding its space.

Oh, sure, the iPad is very restricted. For instance, it’s easy to imagine how much more useful it’d be if it did support multitasking with third-party apps. And a front-facing camera is something I was expecting in the first iPhone. It would just make so much sense that a friend seems very disappointed by this lack of videoconferencing potential. But we’re probably talking about predetermined expectations, here. We’re comparing the iPad with something we had in mind.

Then, there’s the issue of the competition. Tablets have been released and some multitouch tablets have recently been announced. What makes the iPad better than these? Well, we could all get in the same OS wars as have been happening with laptops and desktops. In my case, the investment in applications, files, and expertise that I have made in a Mac ecosystem rendered my XP years relatively uncomfortable and me appreciate returning to the Mac. My iPod touch fits right in that context. Oh, sure, I could use it with a Windows machine, which is in fact what I did for the first several months. But the relationship between the iPhone OS and Mac OS X is such that using devices in those two systems is much more efficient, in terms of my own workflow, than I could get while using XP and iPhone OS. There are some technical dimensions to this, such as the integration between iCal and the iPhone OS Calendar, or even the filesystem. But I’m actually thinking more about the cognitive dimensions of recognizing some of the same interface elements. “Look and feel” isn’t just about shiny and “purty.” It’s about interactions between a human brain, a complex sensorimotor apparatus, and a machine. Things go more quickly when you don’t have to think too much about where some tools are, as you’re working.

So my reasons for wanting an iPad aren’t about being dazzled by a revolutionary device. They are about the right tool for the job.

Personal Devices

Still thinking about touch devices, such as the iPod touch and the rumoured “Apple Tablet.”

Thinking out loud. Rambling even more crazily than usual.

Something important about those devices is the need for a real “Personal Digital Assistant.” I put PDAs as a keyword for my previous post because I do use the iPod touch like I was using my PalmOS and even NewtonOS devices. But there’s more to it than that, especially if you think about cloud computing and speech technologies.
I mentioned speech recognition in that previous post. SR tends to be a pipedream of the computing world. Despite all the hopes put into realtime dictation, it still hasn’t taken off in a big way. One reason might be that it’s still somewhat cumbersome to use, in current incarnations. Another reason is that it’s relatively expensive as a standalone product which requires some getting used to. But I get the impression that another set of reasons has to do with the fact that it’s mostly fitting on a personal device. Partly because it needs to be trained. But also because voice itself is a personal thing.

Cloud computing also takes a new meaning with a truly personal device. It’s no surprise that there are so many offerings with some sort of cloud computing feature in the App Store. Not only do Apple’s touch devices have limited file storage space but the notion of accessing your files in the cloud go well with a personal device.
So, what’s the optimal personal device? I’d say that Apple’s touch devices are getting close to it but that there’s room for improvement.

Some perspective…

Originally, the PC was supposed to be a “personal” computer. But the distinction was mostly with mainframes. PCs may be owned by a given person, but they’re not so tied to that person, especially given the fact that they’re often used in a single context (office or home, say). A given desktop PC can be important in someone’s life, but it’s not always present like a personal device should be. What’s funny is that “personal computers” became somewhat more “personal” with the ‘Net and networking in general. Each computer had a name, etc. But those machines remained somewhat impersonal. In many cases, even when there are multiple profiles on the same machine, it’s not so safe to assume who the current user of the machine is at any given point.

On paper, the laptop could have been that “personal device” I’m thinking about. People may share a desktop computer but they usually don’t share their laptop, unless it’s mostly used like a desktop computer. The laptop being relatively easy to carry, it’s common for people to bring one back and forth between different sites: work, home, café, school… Sounds tautological, as this is what laptops are supposed to be. But the point I’m thinking about is that these are still distinct sites where some sort of desk or table is usually available. People may use laptops on their actual laps, but the form factor is still closer to a portable desktop computer than to the kind of personal device I have in mind.

Then, we can go all the way to “wearable computing.” There’s been some hype about wearable computers but it has yet to really be part of our daily lives. Partly for technical reasons but partly because it may not really be what people need.

The original PDAs (especially those on NewtonOS and PalmOS) were getting closer to what people might need, as personal devices. The term “personal digital assistant” seemed to encapsulate what was needed. But, for several reasons, PDAs have been having a hard time. Maybe there wasn’t a killer app for PDAs, outside of “vertical markets.” Maybe the stylus was the problem. Maybe the screen size and bulk of the device weren’t getting to the exact points where people needed them. I was still using a PalmOS device in mid-2008 and it felt like I was among the last PDA users.
One point was that PDAs had been replaced by “smartphones.” After a certain point, most devices running PalmOS were actually phones. RIM’s Blackberry succeeded in a certain niche (let’s use the vague term “professionals”) and is even beginning to expand out of it. And devices using other OSes have had their importance. It may not have been the revolution some readers of Pen Computing might have expected, but the smartphone has been a more successful “personal device” than the original PDAs.

It’s easy to broaden our focus from smartphones and think about cellphones in general. If the 3.3B figure can be trusted, cellphones may already be outnumbering desktop and laptop computers by 3:1. And cellphones really are personal. You bring them everywhere; you don’t need any kind of surface to use them; phone communication actually does seem to be a killer app, even after all this time; there are cellphones in just about any price range; cellphone carriers outside of Canada and the US are offering plans which are relatively reasonable; despite some variation, cellphones are rather similar from one manufacturer to the next… In short, cellphones already were personal devices, even before the smartphone category really emerged.

What did smartphones add? Basically, a few PDA/PIM features and some form of Internet access or, at least, some form of email. “Whoa! Impressive!”

Actually, some PIM features were already available on most cellphones and Internet access from a smartphone is in continuity with SMS and data on regular cellphones.

What did Apple’s touch devices add which was so compelling? Maybe not so much, apart from the multitouch interface, a few games, and integration with desktop/laptop computers. Even then, most of these changes were an evolution over the basic smartphone concept. Still, it seems to have worked as a way to open up personal devices to some new dimensions. People now use the iPhone (or some other multitouch smartphone which came out after the iPhone) as a single device to do all sorts of things. Around the World, multitouch smartphones are still much further from being ubiquitous than are cellphones in general. But we could say that these devices have brought the personal device idea to a new phase. At least, one can say that they’re much more exciting than the other personal computing devices.

But what’s next for personal devices?

Any set of buzzphrases. Cloud computing, speech recognition, social media…

These things can all come together, now. The “cloud” is mostly ready and personal devices make cloud computing more interesting because they’re “always-on,” are almost-wearable, have batteries lasting just about long enough, already serve to keep some important personal data, and are usually single-user.

Speech recognition could go well with those voice-enabled personal devices. For one thing, they already have sound input. And, by this time, people are used to seeing others “talk to themselves” as cellphones are so common. Plus, voice recognition is already understood as a kind of security feature. And, despite their popularity, these devices could use a further killer app, especially in terms of text entry and processing. Some of these devices already have voice control and it’s not so much of a stretch to imagine them having what’s needed for continuous speech recognition.

In terms of getting things onto the device, I’m also thinking about such editing features as a universal rich-text editor (à la TinyMCE), predictive text, macros, better access to calendar/contact data, ubiquitous Web history, multiple pasteboards, data detectors, Automator-like processing, etc. All sorts of things which should come from OS-level features.

“Social media” may seem like too broad a category. In many ways, those devices already take part in social networking, user-generated content, and microblogging, to name a few areas of social media. But what about a unified personal profile based on the device instead of the usual authentication method? Yes, all sorts of security issues. But aren’t people unconcerned about security in the case of social media? Twitter accounts are being hacked left and right yet Twitter doesn’t seem to suffer much. And there could be added security features on a personal device which is meant to really integrate social media. Some current personal devices already work well as a way to keep login credentials to multiple sites. The next step, there, would be to integrate all those social media services into the device itself. We maybe waiting for OpenSocial, OpenID, OAuth, Facebook Connect, Google Connect, and all sorts of APIs to bring us to an easier “social media workflow.” But a personal device could simplify the “social media workflow” even further, with just a few OS-based tweaks.

Unlike my previous, I’m not holding my breath for some specific event which will bring us the ultimate personal device. After all, this is just a new version of my ultimate handheld device blogpost. But, this time, I was focusing on what it means for a device to be “personal.” It’s even more of a drafty draft than my blogposts usually have been ever since I decided to really RERO.

So be it.

Speculating on Apple’s Touch Strategy

This is mere speculation on my part, based on some rumours.

I’m quite sure that Apple will come up with a video-enabled iPod touch on September 9, along with iTunes 9 (which should have a few new “social networking” features). This part is pretty clear from most rumour sites.

AppleInsider | Sources: Apple to unveil new iPod lineup on September 9.

Progressively, Apple will be adopting a new approach to marketing its touch devices. Away from the “poorperson’s iPhone” and into the “tiny but capable computer” domain. Because the 9/9 event is supposed to be about music, one might guess that there will be a cool new feature or two relating to music. Maybe lyrics display, karaoke mode, or whatever else. Something which will simultaneously be added to the iPhone but would remind people that the iPod touch is part of the iPod family. Apple has already been marketing the iPod touch as a gaming platform, so it’s not a radical shift. But I’d say the strategy is to make Apple’s touch devices increasingly more attractive, without cannibalizing sales in the MacBook family.

Now, I really don’t expect Apple to even announce the so-called “Tablet Mac” in September. I’m not even that convinced that the other devices Apple is preparing for expansion of its touch devices lineup will be that close to the “tablet” idea. But it seems rather clear, to me, that Apple should eventually come up with other devices in this category. Many rumours point to the same basic notion, that Apple is getting something together which will have a bigger touchscreen than the iPhone or iPod touch. But it’s hard to tell how this device will fit, in the grand scheme of things.

It’s rather obvious that it won’t be a rebirth of the eMate the same way that the iPod touch wasn’t a rebirth of the MessagePad. But it would make some sense for Apple to target some educational/learning markets, again, with an easy-to-use device. And I’m not just saying this because the rumoured “Tablet Mac” makes me think about the XOXO. Besides, the iPod touch is already being marketed to educational markets through the yearly “Back to school” program which (surprise!) ends on the day before the September press conference.

I’ve been using an iPod touch (1st Generation) for more than a year, now, and I’ve been loving almost every minute of it. Most of the time, I don’t feel the need for a laptop, though I occasionally wish I could buy a cheap one, just for some longer writing sessions in cafés. In fact, a friend recently posted information about some Dell Latitude D600 laptops going for a very low price. That’d be enough for me at this point. Really, my iPod touch suffices for a lot of things.

Sadly, my iPod touch seems to have died, recently, after catching some moisture. If I can’t revive it and if the 2nd Generation iPod touch I bought through Kijiji never materializes, I might end up buying a 3rd Generation iPod touch on September 9, right before I start teaching again. If I can get my hands on a working iPod touch at a good price before that, I may save the money in preparation for an early 2010 release of a new touch device from Apple.

Not that I’m not looking at alternatives. But I’d rather use a device which shares enough with the iPod touch that I could migrate easily, synchronize with iTunes, and keep what I got from the App Store.

There’s a number of things I’d like to get from a new touch device. First among them is a better text entry/input method. Some of the others could be third-party apps and services. For instance, a full-featured sharing app. Or true podcast synchronization with media annotation support (à la Revver or Soundcloud). Or an elaborate, fully-integrated logbook with timestamps, Twitter support, and outlining. Or even a high-quality reference/bibliography manager (think RefWorks/Zotero/Endnote). But getting text into such a device without a hardware keyboard is the main challenge. I keep thinking about all sorts of methods, including MessagEase and Dasher as well as continuous speech recognition (dictation). Apple’s surely thinking about those issues. After all, they have some handwriting recognition systems that they aren’t really putting to any significant use.

Something else which would be quite useful is support for videoconferencing. Before the iPhone came out, I thought Apple may be coming out with iChat Mobile. Though a friend announced the iPhone to me by making reference to this, the position of the camera at the back of the device and the fact that the original iPhone’s camera only supported still pictures (with the official firmware) made this dream die out, for me. But a “Tablet Mac” with an iSight-like camera and some form of iChat would make a lot of sense, as a communication device. Especially since iChat already supports such things as screen-sharing and slides. Besides, if Apple does indeed move in the direction of some social networking features, a touch device with an expanded Address Book could take a whole new dimension through just a few small tweaks.

This last part I’m not so optimistic about. Apple may know that social networking is important, at this point in the game, but it seems to approach it with about the same heart as it approached online services with eWorld, .Mac, and MobileMe. Of course, they have the tools needed to make online services work in a “social networking” context. But it’s possible that their vision is clouded by their corporate culture and some remnants of the NIH problem.

Ah, well…

Apps and iTunes Cards in Canada: Follow Up

Recently blogged about this issue: though information about this appears nowhere on the card or in the terms of service, iTunes Cards (gift cards or certificates) may not be used to purchase applications on the Canadian version of the iTunes Store.

Since I posted that blog entry, a few things have happened. I did receive replies from Apple, which were rather unhelpful. The most useful one was this message:

Hello Alexandre,

I understand and apologize about your situation and i do want to assist you as much as possible . I am going to issue you 10 song credit. Again i apologize and i hope this issue gets resolved. I will also apply feedback about this issue .

Thank you for choosing iTunes Store and have a great day.


iTunes Store Customer Support

I had no intention of purchasing tracks on the iTunes Store at this point but I do “appreciate the gesture.” Here’s what I wrote back:

Thanks. I wasn’t planning on downloading songs but I appreciate the gesture.

Not overwhelming gratitude on my part. Simply stating that, though this isn’t appropriate, I can still be polite.

What’s funny is that I received this reply to my simple “thank you” note:

Dear Alexandre,

You’re very welcome. I’m glad to hear that i was able to help some .

Nothing makes Apple happier than to hear that we have pleased our customers. I hope that you continue to enjoy the iTunes Store.

Thank you for choosing iTunes Store and have a great day.


iTunes Store Customer Support

From that message, you’d think I had praised the iTunes Store for hours on end.

Just in case it might make a difference, I tried filing another support request. Here’s the reply on that one:

Dear Alexandre,

Welcome to the iTunes Support Site. My name is Staci and I am here to assist you.

Thank you for contacting Apple about the App Store. We’re glad you’re interested in
this new offering.

I’m sorry, but you will not be able to purchase games or applications with store
credit or an iTunes Gift Card in Canada. Customers residing in Canada may only
purchase games and applications using a credit card.

I am confident that the information provided will solve your gift card issue. If
you have further questions, I can be contacted during the hours listed below. Thank
you and have a prosperous New Year.


iTunes Stores Customer Support

This one sounds even more like a canned reply and  “the information provided” doesn’t, in fact, “solve [my] gift card issue.”

Clearly, Apple isn’t “doing the right thing.” In terms of customer service, it’s not a positive experience. I did enjoy some aspects of the iTunes Store and I think it’s quite convenient. But I’m not “enjoying the iTunes Store” so much, anymore.

In the meantime, I started receiving comments on my previous blogpost on the issue. One was from someone who purchased a 150$ iTunes Card. Almost as much as the 8GB iPod nano.

Most of the advice given on this issue, outside from Apple’s unhelpful replies, has to do with things which are illicit. One would be to resell tracks purchased with this card to other iTunes users. Since the tracks are now all DRM-free, this is technically feasible. But it’s also illicit and potentially traceable. Another piece of advice, to purchase applications using an iTunes Card, is to buy a card in the US. As far as I know, this is technically doable but it also contradicts Apple terms of service.

Not good solutions, but ones which disgruntled iTunes Card buyers may contemplate.

Since then, I also received a message asking me to complete a survey about my experience with Apple support. Here’s the complaint I included in that survey:

I was given the “runaround” on a very easy issue: I need a refund.
There’s an obvious problem with the fact that iTunes Cards may not be used to purchase applications on the Canadian version of the iTunes Store. Nowhere on the card itself or even in the Terms of Service is this restriction mentioned. As this issue gains prominence, Apple could get a significant hit in consumer perception. Not sure if it will become a class action lawsuit, but it’s as significant an issue.
Email replies were disappointingly unhelpful. Instead of investigating the situation, I was led to a forum post musing about the possible reasons for this restriction. I was eventually credited ten songs even though I had no intention of getting tracks on the iTunes Store at this point.
While the amount of money is relatively small in my case, I’m getting comments on my blog from people who lost the money equivalent of an iPod nano.

Again, I probably won’t file a class action lawsuit against Apple, in part because these suits mostly make money for lawyers. But my dissatisfaction with Apple remains. In a way, it even grows, because there were several opportunities for Apple to “do the right thing.” Yes, it’s partly on principle. But it’s also a matter of the way the corporation is perceived. In this case, they sound polite but quite dismissive.

There’s no question in my mind that a mistake was made: no information on this restriction was added anywhere a gift card purchaser may find it. Because of this, people are redeeming iTunes Cards with the specific intention of enjoying their iPhone or iPod touch in a new way. As this was a season of gift-giving, some people probably received these gift cards and, thinking they might use them anywhere on iTunes, redeemed these cards instead of returning them. Only to find out, after the fact, that “you will not be able to purchase games or applications with store credit or an iTunes Gift Card in Canada.”


This frustration isn’t such a big deal in the abstract. But context is everything. Part of the context is the set of restrictions placed by the iTunes Store in general. It may not have been much of an issue, for a given user, that it’s impossible to buy applications directly from developers, unlike Android Market (the Google equivalent to the App Store). For casual users, this is pretty much a non-issue, especially since the App Store is so convenient. But this restriction becomes quite conspicuous once an iPhone or iPod touch user runs into this kind of problem.

There’s a broader issue. With the iTunes Store, Apple is sometimes said to have “solved micropayment.” Ever since the iTunes Music Store opened, at least part of Apple’s success has been assigned to the Amazon-like way they implemented their payment structure and it’s quite likely that the iTunes Store model has been having positive effects on the way Apple is perceived by investors. Because of the way it handles payments and reduces overhead, Apple has been able to make money on relatively small amounts of 99¢ (and, recently, 69¢). I’d call this “minipayment” because one can easily imagine even smaller amounts being paid online (for instance, a minute of cellular or long-distance communication). In this case, Nokia, eBay/Skype, and cellphone carriers have better micropayment systems. But Apple still deserves “Wall Street cred” for the way it handles small payments.

Yet, once you start thinking about Apple’s payment system in more details, say because of a bad experience with the applications section of the iTunes Store, you start noticing how flimsy the payment structure is because it relies on users willingly entering a closed system. It’s not just that the iTunes Store is closed. It’s that, once you buy on Apple, you need to restrict yourself to “Apple’s ecosystem.” This has often been the case on a technical level. It’s now a matter more visible to the casual end user: money.

From a “tech media” perspective, this closed ecosystem is part of a pattern for Apple. But the financial part isn’t frequently discussed.

It will sound like a strange analogy but it’s the one with which I come up as I think about this: IKEA bedding. Because IKEA’s measurements are metric, bed linen was an issue with IKEA-purchased mattresses in Canada. Not sure if it’s still the case but it used to be that those who bought beds at IKEA were then stuck with metric measurements for bed linen and those are difficult to find in Canada. In effect, those who purchased beds at IKEA were restricted to IKEA linen.

In computer terms, the classic case is that of a difference in fileformat between products from two developers. Apple certainly had its share of “format wars” but it mostly solved these issues. Recent Macs (including the Mac mini Intel Core Duo I’m currently using) support a Windows installation as well as Mac OS X. In terms of networking, it’s now quite easy to set up mixed networks with both Mac OS X and Windows machines. Even the music part of the iTunes Store is lifting those restrictions which made them technically incompatible with other devices. All in all, Apple has gone away from its strict control, at least in technical terms.

But in financial terms, Apple is using a fairly restrictive model for its iTunes Store. Once money gets into an account (through gift cards, allowances, or “gifting”), it can only be used on that account. Because of some restrictions specific to Canada, some of that money is restricted from use for buying applications. And Paypal isn’t available as a payment option in the Canadian iTunes Store. In effect, the only way to purchase an application for the iPhone or iPod touch is through a valid credit card. Given the fact that a majority of people are likely to have some kind of credit card, this doesn’t seem too restrictive. But there’s a variety of reasons people may not have valid credit cards and there’s no connection between buying something on the App Store and using a credit card. The iPod touch has been marketed as a gaming platform during the holidays and chances are that some iPod touch owners are children without credit cards. I’m not sure what the options are for them to buy iPod touch games. The same could be said about games for the iPod Classic, a device which clearly is used by children.

Part of the problem relates to the Canadian financial system. For one thing, debit cards with credit card numbers are rare in Canada (I’m not sure they exist). Many Canadians tend to use Interac, which does offer some advantages over credit cards, IMHO. As I’ve recently experienced, Interac now works online. It would make a lot of sense for Apple to support it online (I’m sure Canadian Apple Stores already support it). And there must be a reason Paypal, which can be used for iTunes Store purchases in the US, is unavailable in the Canadian iTunes Store.

So, yet again, Apple’s Canadian customers appear “underprivileged” by comparison with US customers. In public perception, this is pretty much a pattern for Apple.

I don’t think that the messages I’ve received helped. Though they were polite, they were dismissive as my problem was basically dismissed. From being dismissive, Apple can sound arrogant. And arrogance is tricky, in today’s marketplace.

I’m reminded of the recent Simpsons episode about Apple. Excerpts of it made their way to YouTube as they play on several gripes people have with Apple. Arrogance was clearly a key theme in that episode. Another Apple parody, the MacBook Wheel spoof from The Onion, was more directly centred on making fun of users and elements related to Apple’s perceived arrogance were less obvious.

I don’t own AAPL.0 stock but, if I did, I might sell some. Sounds silly but corporations which treats its customers in this way aren’t something I would invest in. Despite the fact that I do “invest” in Apple products.

I just wish Apple “did the right thing.”

Mac Tip #1: Get RAM

Two years ago, I’ve said something similar about my XP machine (emachines H3070). But now that I’m getting Back in Mac, I’ll say it about Macs too: get more RAM!

I recently got this used Mac mini Intel Core Duo 1.66GHz (early 2006). It’s a low end machine but it’s much better than the Mac mini G4 I was buying from somebody else. One thing, though, is that with 1 GB of RAM, the G4 felt snappier than the Core Duo did with 512 MB of RAM. I just maxed the Core Duo’s RAM to 2 GB and it now feels snappier than the G4 did, for the brief amount of time I had it.

Of course, for casual uses, differences in speed aren’t that noticeable, which is the main point of my previous post on coming back to Mac. But, in this case, the difference between the same Mac mini Intel Core Duo with 512 MB of RAM and the same machine with 2 GB is quite noticeable, even in casual use.

I bought the RAM through NCIX, one of the better known online retailers of PC equipment in Canada. Two Kingston-branded 1 GB PC2-5300 SO-DIMMs for 48.17$, shipping included. It cost me as much for a single 1 GB PC-2700 DIMM (also Kingston-branded), locally (without shipping). This might have been one of the most trouble-free online buying experiences I’ve ever had.

For one thing, NCIX accepts Interac Online. Interac is the main system for debit cards in Canada and it’s accepted in almost any “brick and mortar” business. Despite having lived in the US where “flash cards” debit cards with credit card numbers are common, I still prefer Interac over flash cards.  It’s the first time I’ve used Interac Online and I wish all businesses accepted it.

Then, the whole order was well-documented, with a clear description of the step-by-step process. Too often, online retailers rely on the one confirmation message “we received your payment and we should ship your item soon.” One part of that documentation came from my bank, because I’ve used Interac Online. Contrary to Paypal, the operation happens directly.

The item was shipped rather promptly. It could have been faster but that wasn’t an issue. And it arrived quickly, over air, through Purolator. That part cost me about 3$, which is very good for prompt shipment of such a low-cost item (“super saver” shipping usually applies only to more costly orders). The items were properly packaged, with recycled paper.

All in all, I’ve had a very good experience with NCIX.

Then, there was the matter of installing the RAM. My experience with doing this on the Mac mini G4 was rather painless, in part because the box had already been opened. But the Mac mini Intel Core Duo is also much more difficult to upgrade because the SO-DIMMs are hidden under the chassis.

In both cases, I used the Method Shop tutorial on Mac mini RAM upgrade. These instructions are quite good overall. I wish there had been pictures of the four screws which need to be taken off, but it’s mostly a matter of making sure I had the right one. Contrary to  what this tutorial implies, I didn’t have any issue taking these screws out and in, even though my screwdriver (the same I’d use for glasses or sax screws) isn’t magnetized.

One thing I did find difficult, though, was plugging back the tiny black cable by the computer’s (PRAM?) battery. Sounds silly but it was actually pretty difficult.

Inserting the top SO-DIMM was also a bit difficult but it’s mostly because I wasn’t clear on how angled it had to be. At the same time, those SO-DIMMs were much easier to secure in than most DIMMs I’ve installed in the past, including the one on the Mac mini G4.

I had a short moment of panic when I tested the mini while it was still “naked.” When I powered it on, I got a screen with a missing folder. I turned the mini off, played with the chassis a bit, and heard a “click.” Turns out the connection to the hard drive hadn’t been made. Because of the episode with the infamous tiny black cable, I worried that it might have been an issue with a cable I hadn’t noticed.

Putting the computer back together was actually easier than with the G4. No idea why, but it worked right away.

So, for less than 50$, I have greatly improved performance on this Mac mini. And it’s such a neat machine (small, quiet, practical) that this RAM installation marks the end of a rather successful process of getting Back in Mac.

Before installing the RAM, I’ve transferred a number of things from a previous Mac OS X machine (had saved everything on an old iPod) and from my XP machine. That machine now sleeps under my desk. I can VNC to it if I need to, and it still holds my ca. 100 GB iTunes Music library. But once I buy a 1 TB 7200 RPM external hard drive, it probably won’t be that useful.